Strategic PR & Communications Director

Svdpnky; Dallas (TX); On-site; USD 110,000 - 170,000; Full time

Job summary

Forefront Living is seeking a Public Relations and Communications Director in Dallas, TX. This role leads a PR/Comms team to craft brand narratives, executive messaging, and multimedia content across senior living communities.

You will collaborate with leadership to position Forefront Living’s mission in internal and external audiences, directing social media, media relations, and corporate storytelling while maintaining brand consistency.

Qualifications

• Bachelor's degree in communication, Public Relations or Journalism required.
• Prior experience in senior living/healthcare preferred.
• Minimum of ten years’ experience working in communications, public relations or journalism.
• Advanced design knowledge with familiarity of design/implementation software listed.

Responsibilities

• Lead and mentor a communications team, overseeing content development and day-to-day initiatives.
• Develop compelling human-interest stories, executive messaging, videos, blogs, and newsletters.
• Lead content production across senior living communities and social media.
• Collaborate with leadership to create authentic stories that inspire connection and trust.
• Direct and support all social media presence for Forefront Living and its entities.
• Coordinate with marketing agencies to advance Forefront Living’s brand in publications and digital media.
• Oversee press releases, media advisories, and distribution of stories and podcasts.
• Gather data on outreach impact to support communications strategy.

Skills

Verbal communications

Written communications

Organizational skills

Leadership & mentoring

Problem solving

Education

Bachelor's degree in communication, Public Relations or Journalism

Tools

Hootsuite

Microsoft Office

PDF

WordPress

MailChimp

Google Analytics

LinkedIn

Facebook

Instagram

YouTube

Adobe InDesign

Adobe Creative Cloud

Zoom

Canva

Dropbox

SharePoint

Job description

Forefront Living is seeking a Public Relations and Communications Director in Dallas, TX. This role leads a PR/Comms team to craft brand narratives, executive messaging, and multimedia content across senior living communities.

You will collaborate with leadership to position Forefront Living’s mission in internal and external audiences, directing social media, media relations, and corporate storytelling while maintaining brand consistency.