Corporate Senior Housing Marketing Director

SWBC PEO; Houston (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

SWBC PEO is seeking a Corporate Senior Housing Marketing Director to spearhead the marketing strategy and execution across multiple communities. This role will drive brand positioning, campaign development, and occupancy growth while aligning with resident experience and company values.

The position requires 5+ years in marketing with leadership experience, a strong mix of digital and traditional channels, and the ability to train staff, manage budgets, and measure ROI through analytics.

Qualifications

• 5+ years in marketing with 3+ years in a leadership role.
• Experience in senior living, healthcare, or hospitality preferred.
• Digital marketing strategy and traditional channels expertise.
• Leadership and cross-functional collaboration.
• Strong communication, presentation, and relationship-building.
• Analytical skills for data-driven campaigns.

Responsibilities

• Design and execute data-driven marketing strategies aligned with occupancy goals.
• Develop and maintain a compelling brand voice across communities.
• Create and optimize digital and traditional campaigns to drive inquiries and move-ins.
• Partner with sales and community leaders to improve conversion rates.
• Capture resident experiences through content and storytelling.
• Use KPIs and market research to measure ROI and refine tactics.
• Train Community Marketing Directors to meet targets.
• Manage marketing budgets and promotional activities.
• Apply senior living industry standards and regulatory knowledge.

Job description

Due to growth needs, a Texas-based senior housing company is looking to add a Corporate Senior Housing Marketing Director to our team. This role will lead the marketing strategy and execution, overseeing brand positioning, campaign development, and occupancy growth across multiple communities.

Core Responsibilities

• Strategic Marketing Leadership: Design and execute data-driven marketing strategies aligned with the company’s mission, occupancy goals, and brand vision.
• Brand Management: Develop and maintain a consistent, compelling brand voice across all communities, ensuring alignment with senior living values and resident experience
• Campaign Development: Create and optimize digital and traditional marketing efforts — including SEO, PPC, direct mail, events, and social media — to drive inquiries, tours, deposits, and move-ins.
• Sales Integration: Partner with sales teams and community leaders to strengthen marketing-sales synergy, improve conversion rates, and support the sales process from inquiry to move-in.
• Content & Storytelling: Capture and amplify resident and community experiences through compelling content, PR, and storytelling to build trust and engagement.
• Performance Measurement: Use analytics, KPIs, and market research to evaluate campaign ROI, refine strategies, and improve results.
• Training & Support: Guide and train Community Marketing Directors or marketing staff to meet conversion targets and deliver relevant, timely marketing events.
• Budget Oversight: Manage marketing budgets and promotional activities to maximize return on investment.
• Industry Standards: Apply knowledge of senior living industry standards, regulations, and competitive market analysis.

Required Skills & Qualifications

• Experience: 5+ years in marketing, with 3+ years in a leadership role; preferably in senior living, healthcare, or hospitality.
• Digital Marketing Expertise: Strong skills in digital strategy, tools, and trends, plus proficiency in traditional marketing channels.
• Leadership & Collaboration: Ability to lead cross-functional teams, collaborate with sales, operations, and design, and influence without authority.
• Communication & Interpersonal Skills: Excellent written, verbal, and presentation skills; strong relationship-building abilities.
• Analytical Skills: Proficiency in data analysis, campaign tracking, and performance reporting.
• Industry Knowledge: Understanding of senior housing needs, resident decision-making, and compliance requirements.

In summary: The Corporate Senior Housing Marketing Director is a strategic leader who blends brand vision, data-driven marketing, and sales integration to grow occupancy, enhance resident experience, and strengthen the company’s market presence in the senior living sector.