Public Relations and Communications Director
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Job summary
Forefront Living is seeking a Public Relations and Communications Director in Dallas, TX. This role leads a PR/Comms team to craft brand narratives, executive messaging, and multimedia content across senior living communities.
You will collaborate with leadership to position Forefront Living’s mission in internal and external audiences, directing social media, media relations, and corporate storytelling while maintaining brand consistency.
Qualifications
- Bachelor's degree in communication, Public Relations or Journalism required.
- Prior experience in senior living/healthcare preferred.
- Minimum of ten years’ experience working in communications, public relations or journalism.
- Advanced design knowledge with familiarity of design/implementation software listed.
Responsibilities
- Lead and mentor a communications team, overseeing content development and day-to-day initiatives.
- Develop compelling human-interest stories, executive messaging, videos, blogs, and newsletters.
- Lead content production across senior living communities and social media.
- Collaborate with leadership to create authentic stories that inspire connection and trust.
- Direct and support all social media presence for Forefront Living and its entities.
- Coordinate with marketing agencies to advance Forefront Living’s brand in publications and digital media.
- Oversee press releases, media advisories, and distribution of stories and podcasts.
- Gather data on outreach impact to support communications strategy.
Skills
Education
Tools
Job description
Administration DALLAS, TX
Forefront Living is looking for Public Relations and Communications Director in Dallas, TX. Our mission is to come together and make each moment matter for those we serve. The Forefront Living family is looking for individuals who want to be a part of our team and help continue our mission.
With a shared legacy in business and healthcare innovation, our family of care-oriented organizations blends values built on compassion and faith with high-quality senior care - long-term care, Alzheimer's and memory care, skilled nursing and rehabilitation therapies, hospice, and palliative care.
As a Public Relations and Communications Director, you will be responsible for representing, coordinating and managing public relations and communications activities, in conjunction with the Public Relations and Communications (PR/Comms) team. Together, you will facilitate communication of the organization's message to internal and external audiences.
- Lead and mentor a communications team, overseeing content development, project coordination and day-to-day creative initiatives
- Develop compelling human-interest stories, executive messaging, videos, blogs, newsletters and social media content that strengthen brand awareness and engagement
- Lead content production initiatives including photography, video storytelling, event coverage and multimedia campaigns across multiple senior living communities.
- Support organizational public relations efforts by highlighting resident experiences, teammate recognition, healthcare innovation and mission-driven initiatives
- Collaborate with leadership, residents, patients and teammates to create authentic stories that inspire connection and trust
- Contribute to a positive organizational culture through uplifting storytelling and strategic internal communications
- Direct and support all social media presence on behalf of Forefront Living and each of its entities
- Work with designated marketing agencies to proactively generate strategies to advance Forefront Living’s brand in industry trade publications, digital media and other forms of advertising
- Direct the creation of Forefront Living’s newsletters, news stories and video content, including formal press release distribution, media alerts, article/blog post development, podcasts, social media, etc.
- Oversee, review and approve communication for internal audiences
- Provide direction to the PR/Comms team and personally contribute to creating informative stories that showcase Forefront Living and its entities
- Oversee the production of multimedia content that is relevant to our organization’s core issues areas and will resonate with a diverse audience
- Oversee and support media relations on behalf of Forefront Living, assisting PR Liaison in coordination of media engagement as well as participate directly, when appropriate, to maintain brand consistency and appropriate dissemination of approved media coverage to internal audiences.
- Review, edit and approve press releases and media advisories
- Coordinate (assignments, presenter, etc.) and write Moments that Matter each week, communicating to applicable individuals
- Gather and report on data related to outreach efforts and user response rates to support communications strategy
- Oversee the creation of branded materials
- Direct and actively participate in corporate messaging development and distribution
- Review and edit documents and organization’s materials so they are current, accurate and properly reflect the brand and desired messaging
- Maintain the organization’s intranet
- Provide editing services to marketing teams, executive directors and others needing assistance with outward-facing communications; oversee others in the PR/Comms department’s participation as well
- Review deliverables prior to publication or distribution to make certain they are in alignment with company standards for formatting, aesthetics and content
- Continually evaluate the public relations strategy
- Oversee/manage PR/Comms teammate(s) as assigned
- Oversee/manage work-study students
- Oversee/manage PR/Comms projects as assigned
- Be accessible if a business need should arise outside of normal business hours
Perform other duties as assigned by the CEO or Corporate Director of Sales and Marketing
Bachelor's degree in communication, Public Relations or Journalism required
Prior experience in senior living/healthcare preferred
Minimum of ten years’ experience working in communications, public relations or journalism
Advanced design knowledge/experience with working knowledge of design and implementation software necessary for the job function (Hootsuite, Microsoft Office Suite, PDF, WordPress, MailChimp, Google Analytics, LinkedIn, Facebook, Instagram, YouTube, Adobe InDesign platform, Adobe Creative Cloud, Zoom, Canva, Dropbox, SharePoint, etc.)
- Genuine caring for and interest in older adults, including those with cognitive deficits
- Demonstrate ability to think creatively and independently
- Demonstrate a professional level of verbal, written and listening skills
- Demonstrate proactive approaches to problem-solving with strong decision-making analytical capability
- Highly resourceful team-player, with the ability to also be extremely effective independently
- Proven ability to handle confidential information with discretion, be adaptable to various competing demands, while demonstrating the highest level of customer/client service and response
- Attention to detail in generating, composing and proofing materials
- Self-directed and self-motivated
- Strong organizational skills that reflect ability to perform and prioritize multiple tasks seamlessly with excellent attention to detail
- Caring and fair approach to leadership and management
- Sense of fun and ability to cultivate team spirit
- Ability to create and assemble attractive public relations materials
- Ability to work in a fast-paced, multi-tasked, change-oriented environment
- Ability to interact and communicate well with all levels and departments of the organization
- Ability to represent Forefront Living in an appropriate and professional manner
- Able to model a positive service attitude towards others, taking ownership in solving problems and taking the initiative to always make improvements
- Friendly, courteous and respectful attitude towards residents, patients and teammates
- Ability to demonstrate our Values of Diversity, Integrity, Stewardship and Compassion in performance of daily responsibilities and interactions with residents, patients and teammates
- Ability to comply with the Resident Bill of Rights and the Employee Responsibilities
- Ability to comply with organizational and departmental safety policies and procedures
- Ability to perform work tasks within the Physical Demand Requirements as outlined below
- Primarily inside climate-controlled building
- Self-directed and self-paced, requiring the ability to work quickly and accurately in an often-times fast-paced environment
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