Strategic PR & Brand Communications Lead

Keystone Distinction Group; Lancaster (SC); On-site; USD 75,000 - 110,000; Full time

Job summary

Keystone Distinction Group in Lancaster, SC is seeking a seasoned Public Relations Manager to tell the company story, build relationships with organizations and sponsored influencers, and align communications with strategic goals.

You will lead external messaging, manage media relations, craft content calendars, monitor metrics, and collaborate with marketing, HR, leadership, and sales to advance the mission.

Qualifications

• Bachelor's degree in communication or public relations is required.
• Minimum 7 years in public affairs, communication, or PR marketing.
• Experience in corporate communications planning and reputation management is a plus.
• Ability to build authentic relationships with external and internal stakeholders aligned to the Company's Mission.
• Strong written and oral communication skills; able to manage multiple projects in fast-paced environments.

Responsibilities

• Lead efforts to enhance the Company brand via external channels that illustrate and embody the Company culture, mission and story
• Build and nurture authentic relationships with organizations we support
• Develop a national content strategy that maximizes brand sponsorships, nonprofit contributions, and product donations
• Work with sponsors to create a content calendar with clear objectives and accountability for deliverables
• Seek opportunities for sponsors and partnerships with budgets and schedules
• Spearhead purpose-driven communications to key stakeholders
• Write and provide feedback on corporate press releases, talking points, and other communications
• Coordinate local media relations for Company activities and events
• Develop relationships with local media to position the Company as a leader and good corporate citizen
• Monitor media metrics and provide data-driven recommendations
• Collaborate with regional teams to align media relations and communications
• Partner with HR, leadership, sales to support strategic communication for recruiting
• Understand legislation and industry trends impacting the Company's license to operate
• Lead crisis communications and refine crisis plans
• Communicate with Corporate Affairs and other departments
• Assist with special, high-visibility projects
• Create works for the Company across text, media, photography, video
• Assist with community and national events
• Perform other duties to meet Company objectives

Skills

Relationship building

Crisis communications

Media relations

Content strategy

Public speaking/writing

Project management

Legislation understanding

Education

Bachelor's degree in communication or public relations

Tools

PowerPoint

Word

Excel

Adobe programs

Job description

Keystone Distinction Group in Lancaster, SC is seeking a seasoned Public Relations Manager to tell the company story, build relationships with organizations and sponsored influencers, and align communications with strategic goals.

You will lead external messaging, manage media relations, craft content calendars, monitor metrics, and collaborate with marketing, HR, leadership, and sales to advance the mission.