Strategic Communications & Marketing Lead

DovetailED Talent Sourcing; Monterey (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

York School is seeking a Communications & Marketing Manager to lead strategic communications, marketing, branding, storytelling, and public relations. You will drive enrollment objectives, philanthropic initiatives, and brand awareness while partnering with school leadership and external consultants.

The role focuses on data-informed strategies to enhance engagement across the constituent lifecycle, including conversion optimization and retention efforts.

Qualifications

• Bachelor's degree in Communications, Marketing, Journalism, Public Relations, Business, Education, or related field preferred; or equivalent experience.
• Proven success developing communications, marketing, enrollment, and engagement strategies that drive measurable outcomes.
• Experience using analytics to optimize campaigns and conversion metrics across lifecycle stages.
• Ability to translate data into actionable recommendations that improve inquiry generation, applications, enrollment, and donor engagement.
• Proficiency with Google Workspace, CMS, social media platforms, and email marketing tools; familiarity with GA4 and website analytics preferred.

Responsibilities

• Lead strategic communications, marketing, branding, storytelling, and public relations for the school.
• Drive enrollment objectives, philanthropic initiatives, and brand awareness.
• Collaborate with leadership and external partners to develop integrated, data-informed campaigns.
• Analyze constituent journeys and optimize enrollment funnels and engagement pathways.

Skills

Strong communications

Verbal communication

Storytelling

Analytics

Digital engagement

Campaign optimization

Education

Bachelor's degree in Communications/Marketing

Tools

GA4 analytics

CMS management

Adobe Creative Suite

Email marketing tools

Job description

York School is seeking a Communications & Marketing Manager to lead strategic communications, marketing, branding, storytelling, and public relations. You will drive enrollment objectives, philanthropic initiatives, and brand awareness while partnering with school leadership and external consultants.

The role focuses on data-informed strategies to enhance engagement across the constituent lifecycle, including conversion optimization and retention efforts.