Strategic Partnerships Manager, Global Brand Alliances

NBCUniversal; California; Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k)

Paid leave

Tuition reimbursement

Employee discounts

Job summary

NBCUniversal is seeking a Manager, Corporate Partnerships to lead assigned domestic theme park partnerships, directing strategic and creative direction and executed co-branded campaigns to boost brand awareness, audience reach, and ROI. You will partner across marketing, sales, and operations to deliver impactful activation programs that align with Universal objectives.

In this hybrid role, you’ll manage partner relationships, develop annual marketing plans, coordinate media, and analyze

Qualifications

• Bachelor’s degree is required or equivalent combination of education and experience.
• 5+ years marketing experience is required; or equivalent combination of education and experience
• A track record of performance meeting targets and objectives
• A passion for new technology and media channels
• Cross-functional experience and the ability to thrive in a fast-paced and complex environment
• Strategic and analytical thinking skills
• Highly organized with a discerning eye and attention to detail
• Diplomatic approach to problem solving and decision making

Responsibilities

• Strategically plan marketing tactics and campaigns to maximize the value of assigned corporate partnerships using both existing and innovative channels and experiential opportunities (30%).
• Lead the development of annual strategic marketing plans which align with Universal business objectives and partner interests.
• Coordinate media plans and manage partner media budgets.
• Provide sound, quantifiable projections to justify marketing strategies, campaigns, and plans.
• Develop and execute experiential, traditional, and non-traditional co-branded marketing campaigns using both existing and innovative channels.
• Brainstorm new content activation ideas and marketing campaigns across various consumer brand segments.
• Write creative briefs that inspire and provide valuable strategic guidance to internal and external agencies.
• Oversee the development and resulting project/program creative from internal design group, clients, and external agencies in a manner consistent with company initiatives/goals and partner interests.
• Manage/support in-park and on-site signage, product placement, experiential events, sampling, research, and other non-traditional marketing tactics.
• Lead the strategic management of all pre and post program analyses.
• Support Corporate Partnership’s alliance development efforts (10%).
• Research prospective partners, partnership models, and perform all other necessary due diligence.
• Brainstorm partner and Company benefits/opportunities, areas of reciprocity, as well as terms, conditions, and guidelines of prospective partnership.
• Develop, and possibly deliver, pitch decks and other related presentations/materials.
• Partner with Merchandise, F&B and Sourcing to maximize in-park/on-site product placement and sales (10%).
• Draft sales reports, as well as assess in-park retail environments, to continually improve product sales.
• Develop sales incentives and consumer-facing campaigns designed to increase in-park sales.
• Work interdepartmentally to coordinate logistics and ensure availability of product in-park, when necessary.
• Maintain positive and effective internal and external (corporate partner) relationships via video conference and in-person meetings for the sake of the partnership and health of the business (20%).
• Effectively manage and counsel direct report(s).
• Work with all levels of internal/external management including but not limited to Managers, Directors, and Vice Presidents of Marketing, Sales, and Operations as needed for program development and partner management.
• Note: While partner relations might, technically, only account for 20% of the day, it is equally critical to the success of the job as the other responsibilities/functions.
• Understand and actively participate in Environmental, Health & Safety responsibilities by following established policy, procedures, training, and team member involvement activities.
• Perform other duties as assigned.

Skills

Strategic thinking

Marketing experience

Communication skills

Project management

Cross-functional experience

Attention to detail

Diplomatic problem solving

Education

Bachelor’s degree

Job description

NBCUniversal is seeking a Manager, Corporate Partnerships to lead assigned domestic theme park partnerships, directing strategic and creative direction and executed co-branded campaigns to boost brand awareness, audience reach, and ROI. You will partner across marketing, sales, and operations to deliver impactful activation programs that align with Universal objectives.

In this hybrid role, you’ll manage partner relationships, develop annual marketing plans, coordinate media, and analyze