Manager, Corporate Partnerships

NBCUniversal; California; Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k)

Paid leave

Tuition reimbursement

Employee discounts

Job summary

NBCUniversal is seeking a Manager, Corporate Partnerships to lead assigned domestic theme park partnerships, directing strategic and creative direction and executed co-branded campaigns to boost brand awareness, audience reach, and ROI. You will partner across marketing, sales, and operations to deliver impactful activation programs that align with Universal objectives.

In this hybrid role, you’ll manage partner relationships, develop annual marketing plans, coordinate media, and analyze

Qualifications

• Bachelor’s degree is required or equivalent combination of education and experience.
• 5+ years marketing experience is required; or equivalent combination of education and experience
• A track record of performance meeting targets and objectives
• A passion for new technology and media channels
• Cross-functional experience and the ability to thrive in a fast-paced and complex environment
• Strategic and analytical thinking skills
• Highly organized with a discerning eye and attention to detail
• Diplomatic approach to problem solving and decision making

Responsibilities

• Strategically plan marketing tactics and campaigns to maximize the value of assigned corporate partnerships using both existing and innovative channels and experiential opportunities (30%).
• Lead the development of annual strategic marketing plans which align with Universal business objectives and partner interests.
• Coordinate media plans and manage partner media budgets.
• Provide sound, quantifiable projections to justify marketing strategies, campaigns, and plans.
• Develop and execute experiential, traditional, and non-traditional co-branded marketing campaigns using both existing and innovative channels.
• Brainstorm new content activation ideas and marketing campaigns across various consumer brand segments.
• Write creative briefs that inspire and provide valuable strategic guidance to internal and external agencies.
• Oversee the development and resulting project/program creative from internal design group, clients, and external agencies in a manner consistent with company initiatives/goals and partner interests.
• Manage/support in-park and on-site signage, product placement, experiential events, sampling, research, and other non-traditional marketing tactics.
• Lead the strategic management of all pre and post program analyses.
• Support Corporate Partnership’s alliance development efforts (10%).
• Research prospective partners, partnership models, and perform all other necessary due diligence.
• Brainstorm partner and Company benefits/opportunities, areas of reciprocity, as well as terms, conditions, and guidelines of prospective partnership.
• Develop, and possibly deliver, pitch decks and other related presentations/materials.
• Partner with Merchandise, F&B and Sourcing to maximize in-park/on-site product placement and sales (10%).
• Draft sales reports, as well as assess in-park retail environments, to continually improve product sales.
• Develop sales incentives and consumer-facing campaigns designed to increase in-park sales.
• Work interdepartmentally to coordinate logistics and ensure availability of product in-park, when necessary.
• Maintain positive and effective internal and external (corporate partner) relationships via video conference and in-person meetings for the sake of the partnership and health of the business (20%).
• Effectively manage and counsel direct report(s).
• Work with all levels of internal/external management including but not limited to Managers, Directors, and Vice Presidents of Marketing, Sales, and Operations as needed for program development and partner management.
• Note: While partner relations might, technically, only account for 20% of the day, it is equally critical to the success of the job as the other responsibilities/functions.
• Understand and actively participate in Environmental, Health & Safety responsibilities by following established policy, procedures, training, and team member involvement activities.
• Perform other duties as assigned.

Skills

Strategic thinking

Marketing experience

Communication skills

Project management

Cross-functional experience

Attention to detail

Diplomatic problem solving

Education

Bachelor’s degree

Job description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Job Description

The Strategic Partnerships team leads the development and execution of global partnerships strategy, forging and managing best-in-class strategic alliances that enhance our guest experience, expand audience engagement, and drive revenue. We are a high-performing team of makers, thinkers, leaders and rebels whose passion is to ignite ideas every day, in a culture that celebrates creativity, fresh thinking, executional excellence and each other.

The Manager, Corporate Partnerships will proactively manage assigned corporate partner relationships for domestic (U.S.) theme parks as it relates to strategic and creative direction, as well as the execution of associated co-branded campaigns to ensure the Company is maximizing both parties’ brand awareness, sales, market share and ROI. This role requires both a keen marketing intellect and a disposition complimentary to partner relations. Partnership experience in consumer-packaged goods, financial products, professional sports, and/or sourcing is preferred. Serving as the face of the Company to corporate partners, a sound understanding of Universal Destinations & Experiences and the NBCU portfolio is critical.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $90,000 - $120,000 (bonus eligible)

Qualifications

QUALIFICATIONS:

The position requires strong strategic thinking, creative, analytical, communication (written and verbal), and project management skills, as well as the ability to work both interdepartmentally and with external third-parties to execute flawless campaigns.

• Bachelor’s degree is required or equivalent combination of education and experience.
• 5+ years marketing experience is required; or equivalent combination of education and experience
• A track record of performance meeting targets and objectives
• A passion for new technology and media channels
• Cross-functional experience and the ability to thrive in a fast-paced and complex environment
• Strategic and analytical thinking skills
• Highly organized with a discerning eye and attention to detail
• Diplomatic approach to problem solving and decision making

Major Responsibilities (By % Percent of Time)

• Strategically plan marketing tactics and campaigns to maximize the value of assigned corporate partnerships using both existing and innovative channels and experiential opportunities (30%)
  • Lead the development of annual strategic marketing plans which align with both Universal business objectives and partner interests
  • Coordinate media plans and manage partner media budgets
  • Provide sound, quantifiable projections to justify marketing strategies, campaigns, and plans
• Develop and execute experiential, traditional, and non-traditional co-branded marketing campaigns using both existing and innovative channels (30%)
  • Brainstorm new content activation ideas and marketing campaigns across various consumer brand segments
  • Write creative briefs that inspire and provide valuable strategic guidance to internal and external agencies
  • Oversee the development and resulting project/program creative from internal design group, clients, and external agencies in a manner consistent with company initiatives/goals and partner interests
  • Manage/support in-park and on-site signage, product placement, experiential events, sampling, research, and other non-traditional marketing tactics
  • Lead the strategic management of all pre and post program analyses
• Support Corporate Partnership’s alliance development efforts (10%)
  • Research prospective partners, partnership models, and perform all other necessary due diligence
  • Brainstorm partner and Company benefits/opportunities, areas of reciprocity, as well as terms, conditions, and guidelines of prospective partnership
  • Develop, and possibly deliver, pitch decks and other related presentations/material
• Partner with Merchandise, F&B and Sourcing to maximize in-park/on-site product placement and sales: (10%)
  • Draft sales reports, as well as assess in-park retail environments, to continually improve product sales
  • Develop sales incentives and consumer-facing campaigns designed to increase in-park sales
• Work interdepartmentally to coordinate logistics and ensure availability of product in-park, when necessary
• Maintain positive and effective internal and external (corporate partner) relationships via video conference and in-person meetings for the sake of the partnership and health of the business (20%)
  • Effectively manage and counsel direct report(s)
  • Work with all levels of internal/external management including but not limited to Managers, Directors, and Vice Presidents of Marketing, Sales, and Operations as needed for program development and partner management
  • Note: While partner relations might, technically, only account for 20% of the day, it is equally critical to the success of the job as the other responsibilities/functions
• Understand and actively participate in Environmental, Health & Safety responsibilities by following established UDX policy, procedures, training, and team member involvement activities.
• Perform other duties as assigned.

Supervisory Responsibility

• Supervises an Exempt team

Additional Information

• Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
• Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws.
• This position is based at Universal Studios Hollywood with periodic travel, as needed

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [e-mail].