Strategic Partnerships Lead, Sports Sponsorships

IMG LIVE; Charlotte (NC); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Short- and long-term incentives

Growth and developmental opportunities

Health care

Retirement

Vacation and other paid time off

Additional offerings

Job summary

160over90 is seeking an Account Manager to lead sponsorship activations for college sports and manage client programs from concept through execution. The role requires coordinating across internal teams, vendors, and client stakeholders to ensure on-time, on-brand delivery and measurable results.

You will oversee project plans, manage budgets, and develop client-ready materials while driving strategic thinking and creative solutions for military-focused sponsorship initiatives.

Qualifications

• Bachelor’s degree required.
• Minimum 5-7 years of relevant agency, team, or client-based account management experience.
• Experience working on and/or with sports platforms/properties – college football experience preferred.
• Demonstrate understanding of military culture, protocol and etiquette.
• Participation in the selection, negotiation, and evaluation of successful sponsorship programs.
• Proven ability to prioritize workflow, manage multiple projects simultaneously and drive results.
• Ability to think strategically and creatively, and to problem-solve independently and in groups.
• Military experience and/or a desire to work with military-based programs is preferred.
• Excellent interpersonal and communication skills, with client management experience preferred.
• Ability to travel 30% of the time (including weekend events).
• Proficient in MS Office Suite and like programs.

Responsibilities

• Lead the strategic development and activation of client’s college sports sponsorships and events, including marquee partnerships in the portfolio as well as other portfolio partnerships as assigned.
• Manage a team across internal verticals and develop detailed project plans for assigned events, and manage timelines to ensure deadlines and deliverables are met and within budget.
• Partner with internal divisions, external stakeholders, and third party vendors as needed in the execution of events to ensure activities and services meet protocol and brand standards.
• Interface with other account team members, client(s) and all appropriate agencies and partner properties on a daily basis to coordinate all fulfillment aspects of assigned programs and events.
• Manage the reporting and evaluation process for new, prospective and existing sponsorships, as well as the after-action performance measurement process based on established client objectives.
• Create and maintain client-ready materials, such as POVs, recommendations, and activation plans.
• Collaborate with internal creative staff to brief necessary projects and ensure high quality, on-time deliverables.

Skills

Account management

Negotiation

Communication

Team leadership

Strategic thinking

Education

Bachelor’s degree required

Tools

MS Office Suite

Job description

160over90 is seeking an Account Manager to lead sponsorship activations for college sports and manage client programs from concept through execution. The role requires coordinating across internal teams, vendors, and client stakeholders to ensure on-time, on-brand delivery and measurable results.

You will oversee project plans, manage budgets, and develop client-ready materials while driving strategic thinking and creative solutions for military-focused sponsorship initiatives.