Strategic Paid Media Planner - Retail Campaigns

Bloomingdale's; New York (NY); On-site; USD 85,000 - 110,000; Full time

Job summary

Bloomingdale's is seeking a Paid Media Planner to lead end-to-end planning and management of campaigns across display, paid social, programmatic video, CTV/OLV, digital audio, outdoor and print in a fast-paced retail environment. You will translate business objectives into actionable media plans and guide campaigns from strategy through launch and optimization.

The ideal candidate balances strategic thinking with disciplined execution, manages multiple priorities, and collaborates with internal

Qualifications

• 3-5 years of experience in paid media planning, digital media, performance marketing or a related field.
• Bachelor's degree or equivalent relevant experience.
• Experience managing multiple simultaneous campaigns and budgets across paid media channels.
• Working knowledge of display, paid social, programmatic video, CTV/OLV, digital audio, outdoor, print and other paid media channels.
• Hands-on familiarity with major advertising platforms such as Meta and Google, ad-serving tools such as Campaign Manager 360, and media management and billing tools such as Guidelines/Lumina or comparable systems.

Responsibilities

• Own assigned paid media campaigns from initial briefing through launch, optimization, reporting and completion.
• Translate business objectives into clear media recommendations in partnership with internal leadership and agency partners.
• Develop and maintain campaign budgets, timelines, audience strategies, channel recommendations and measurement requirements.
• Contribute to media strategies and points of view through research, ideation, data evaluation and an understanding of how channels support business goals.
• Lead day-to-day collaboration with external media agency partners, providing clear direction, evaluating recommendations, resolving open issues and ensuring deliverables are accurate, complete and on time.
• Partner closely with Creative, Project Management, Analytics, CRM, Site, Finance and other marketing teams to support successful campaign execution.

Skills

Paid media planning

Budgets & forecasting

Campaign optimization

Agency management

Cross-functional collaboration

Education

Bachelor's degree or equivalent relevant experience

Tools

Campaign Manager 360

Meta

Google Ads

Job description

Bloomingdale's is seeking a Paid Media Planner to lead end-to-end planning and management of campaigns across display, paid social, programmatic video, CTV/OLV, digital audio, outdoor and print in a fast-paced retail environment. You will translate business objectives into actionable media plans and guide campaigns from strategy through launch and optimization.

The ideal candidate balances strategic thinking with disciplined execution, manages multiple priorities, and collaborates with internal