Strategic Outreach & Communications Lead

People, Technology & Processes

Washington (District of Columbia)

On-site

USD 90,000 - 130,000

Full time

4 days ago

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Job summary

People, Technology & Processes is seeking a Strategic Communication Outreach Specialist to craft and execute outreach strategies across multiple media outlets from McLean, VA, with occasional support at FHWA HQ in Washington, DC. The role requires a Bachelor's or Master's in communications or a related field and 6-10 years of relevant experience.

You will lead campaigns to grow subscriptions and readership, create engaging content, conduct market research, and provide materials for tradeshows

Qualifications

Bachelor's or Master's Degree in Communications, Marketing, Public Relations, Journalism, or a closely related field.
6-10 years of progressively responsible professional experience in strategic communications, digital marketing, and public affairs.
Experience in developing social media campaigns that increase subscriptions or readership.

Responsibilities

Develop and execute comprehensive, integrated outreach strategies across diverse media outlets.
Lead marketing efforts to increase magazine subscriptions and digital readership.
Generate high-quality content, including writing, editing, and graphics for social media, web pages, and newsletters.
Conduct market research and measure campaign effectiveness using analytics.
Provide staffing and marketing support for tradeshows, conferences, and events.