Strategic Communication Outreach Specialist

People, Technology & Processes; Washington (District of Columbia); On-site; USD 90,000 - 130,000; Full time

Job summary

People, Technology & Processes is seeking a Strategic Communication Outreach Specialist to craft and execute outreach strategies across multiple media outlets from McLean, VA, with occasional support at FHWA HQ in Washington, DC. The role requires a Bachelor's or Master's in communications or a related field and 6-10 years of relevant experience.

You will lead campaigns to grow subscriptions and readership, create engaging content, conduct market research, and provide materials for tradeshows

Qualifications

• Bachelor's or Master's Degree in Communications, Marketing, Public Relations, Journalism, or a closely related field.
• 6-10 years of progressively responsible professional experience in strategic communications, digital marketing, and public affairs.
• Experience in developing social media campaigns that increase subscriptions or readership.

Responsibilities

• Develop and execute comprehensive, integrated outreach strategies across diverse media outlets.
• Lead marketing efforts to increase magazine subscriptions and digital readership.
• Generate high-quality content, including writing, editing, and graphics for social media, web pages, and newsletters.
• Conduct market research and measure campaign effectiveness using analytics.
• Provide staffing and marketing support for tradeshows, conferences, and events.

Skills

Social media campaigns

Market research

Content development

Event marketing

Education

Bachelor's or Master's Degree in Communications, Marketing, Public Relations, Journalism, or related field

Job description

Position Title: Strategic Communication Outreach SpecialistLocation: Mc Lean, VA, (occasional support at FHWA HQ, Washington, DC)Clearance required: Unclassified. Requires USDOT badge and favorable National Agency Check with Inquiries (NACI, low risk / non-sensitive); E-Verify requiredResponsibilities include (but are not limited to):Develop and execute comprehensive, integrated outreach strategies and promotional campaigns, managing multiple simultaneous projects tailored to diverse audiences across various media outlets.Lead all marketing efforts to increase magazine subscriptions and digital readership, including quarterly promotions, branding support, and coordination with authors for feature story promotion.Generate high-quality content, including writing, editing, and designing graphics for social media, web pages, and electronic newsletters, ensuring a cohesive professional online presence.Conduct in-depth market research and reader surveys; measure and evaluate campaign and social media effectiveness using advanced analytics to drive data-informed decisions.Provide comprehensive staffing and marketing support for tradeshows, conferences, and internal/external events, developing event-specific materials and strategies to engage attendees and increase subscriptions.Synthesize complex highway, surface transportation, or policy information into compelling narratives for both the general public and technical stakeholders.Bachelor's or Master's Degree in Communications, Marketing, Public Relations, Journalism, or a closely related field.6-10 years of progressively responsible professional experience in strategic communications, digital marketing, and public affairs.Demonstrated expertise developing social media campaigns that substantially increase subscriptions or readership.Desired Qualifications:Experience in a Federal environment and knowledge of transportation research (specifically highway/surface transportation).