Strategic Media Planner for Omni-Channel Campaigns

Mars United Commerce; Troy (MI); Hybrid; USD 50,000 - 66,000; Full time

Benefits offered by this job

Paid time off

Tuition assistance

Flexible working arrangements

Work Your World program

Job summary

Mars United Commerce is hiring a Specialist, Media Strategy to support omni-channel media campaigns for Fortune 500 clients from our Detroit (Troy) or Chicago offices. You will work with internal and external teams on planning, execution, and optimization of 3P and managed promotions, digital tactics, and programmatic media.

The role requires 1-3 years in shopper/consumer promotions or digital media within an agency, a collaborative mindset, and strong skills in trafficking, budgeting, and

Qualifications

• Bachelor’s degree in advertising, marketing, related field or the equivalent combination of education and experience.
• 1-3 years of shopper, consumer promotions or digital/retail media experience in an agency setting.
• Excellent collaborator, willing to lean in and work with internal and external teams.
• Strong understanding of media including trafficking, optimizing and tagging.
• Clear, thorough and timely written and verbal communication; follow up on issues.
• Detail oriented with strong MS Office / Google Workspace skills (Excel/Sheets, PowerPoint/Slides, Word/Docs).

Responsibilities

• Client-facing role supporting planning and execution of omni-channel media campaigns.
• Execute 3P/Managed service consumer promotions and digital media tactics.
• Support AdOps by calculating estimated fees for tagging & verification; monitor campaign pacing.
• End-to-end campaign management delivering final approved plans to market.
• Cross-functional collaboration to ensure vendor deliverables.
• Manage budgets and vendor savings for financial reporting.
• Track program timelines and vendor partnerships.
• Identify new vendors and set up capability meetings for internal teams.
• RFP vendors to refine targeting, rates, and execution plans.
• Communicate performance expectations and KPIs to internal/external teams.
• Monitor campaigns and optimize with vendors; report back with insights.

Skills

Media planning

Campaign execution

Collaboration

Trafficking & tagging

Excel proficiency

Clear communication

Budget tracking

Education

Bachelor’s degree in advertising/marketing

Job description

Mars United Commerce is hiring a Specialist, Media Strategy to support omni-channel media campaigns for Fortune 500 clients from our Detroit (Troy) or Chicago offices. You will work with internal and external teams on planning, execution, and optimization of 3P and managed promotions, digital tactics, and programmatic media.

The role requires 1-3 years in shopper/consumer promotions or digital media within an agency, a collaborative mindset, and strong skills in trafficking, budgeting, and