Manager, Omni Commerce/Shopper Marketing

Mars; Chicago (IL); On-site; USD 108,000 - 149,000; Full time

Job summary

Mars, Incorporated and its Affiliates seeks a Manager of Omni-Commerce & Shopper Marketing in Chicago to drive growth for Mars Snacking brands with retailers. You will blend shopper insights, digital media, and merchandising to shape in-store and online experiences.

Ideal candidates bring 5+ years in shopper/brand marketing, digital marketing, and agency collaboration, with a strong business mindset and entrepreneurial approach in a fast-paced consumer goods environment.

Qualifications

• Bachelor's degree from an accredited university.
• 5+ years in shopper or brand marketing and digital marketing.
• Experience collaborating with sales, shopper or insights teams in a consumer goods company.

Responsibilities

• Create, plan and execute shopper marketing solutions to drive profitable sales growth.
• Lead digital components of the shopper journey across online platforms and in-store experiences.
• Partner with sales to inform annual account plans using actionable shopper insights.
• Evaluate campaigns and optimize programs for efficiency and ROI.
• Build partnerships with related CPG organizations to extend impact.
• Leverage data sources and market research to generate shopper ideas.
• Lead test-and-learn activation programs and share results cross-functionally.
• Oversee media and shopper marketing agency relationships and budgets.

Skills

Shopper Marketing

Brand Marketing

Digital Marketing

Agency Experience

Business Acumen

Entrepreneurial Mindset

Education

Bachelor's Degree

Job description

Job Description:

Overview

This role is expected to provide fact and insight-based solutions that drive growth for Mars Snacking brands and our retail partners. Utilizing shopper insights, opportunity identification and full understanding of the marketing mix and brand priorities, this role is most critical in bringing our brands to life within the retailer ecosystem – in-store or online. This role will work closely with internal and external agency partners. The role will require excellence in shopper marketing, digital/eCommerce, media expertise, cross-functional team collaboration, an entrepreneurial mind-set, comfort with ambiguity, and a high level of business acumen.

Ideal Candidate

Mars Snacking is looking for a Manager, Omni-Commerce & Shopper Marketing to drive growth for our iconic brands and retail partners.

If you have strong business acumen, an entrepreneurial mindset, and thrive in dynamic environments, we want you on our team!

Minimum Qualifications

• Bachelor’s Degree from an accredited university

• 5+ years of experience in Shopper and/or Brand Marketing, Digital Marketing, Agency Experience

• Experience supporting two or more diverse functions including Sales, shopper or insights within a Consumer Package Goods company is preferred

Responsibilities

• Create, plan and execute shopper marketing solutions that deliver profitable sales growth for customer. These solutions should include shopper expertise and insights across digital, digital media, products/assortment (everyday/new products/promoted/seasonal), placement and everyday shelving and merchandising/signage, promotions, paid search, paid display media, and seasonal merchandising.

• Drive the digital component of the shopper journey (pre-shop, shop, post-shop) to convert shoppers to buyers (e.g., use retailer digital platforms and retail media to promote and amplify in store experience, optimize search tactics to better reach the consumer during key decision windows).

• Influence Annual Account Business Planning at customer, through full partnering with sales team, by providing actionable shopper insights and solutions that support growth objectives for customer, company and category.

• Evaluate/monitor all customer shopper marketing solutions, turn analysis into recommended action and continually improve to be more effective and efficient for category and customer.

• Build appropriate and unique partnerships with non-competing but aligned CPG organizations to leverage scale and impact on customer plans.

• Leverage insights and resources through the utilization of a broad range of data sources, market research findings, tools, analyses, and technology to continually bring new shopper ideas to customer and company.

• Execute “test and learn” shopper activation programs for the organization – share results cross-functionally.

• Successfully manage media & shopper marketing agency relationships.

• Manage shopper marketing budget with no overspend with accountability for delivering program ROI, and measurement against objectives.

What can you expect from Mars?

Work with diverse and talented Associates, all guided by the Five Principles.

Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.

A strong focus on learning and development support from day one, including access to our in-house Mars University.

An industry competitive salary and benefits package, including company bonus.

The base pay range for this position at commencement of employment is between the range listed below, however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience.The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits.Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.

The pay range shown is applicable to all US locations listed within the job posting:USD 108,160.00 - USD 148,720.00