Strategic Mid-Market PR & Analyst Relations Lead

Intuit, Inc.; Oakland (CA); On-site; USD 199,000 - 269,000; Full time

Benefits offered by this job

Bonus potential

Equity rewards

Benefits package

Job summary

Intuit, Inc. is seeking a Principal Communications Manager to lead mid-market external communications, analyst relations, and executive thought leadership.

You will shape strategy across PR and analyst partnerships, aligning with Product Marketing, Investor Relations, Legal, and Brand to tell one cohesive category-leading story for mid-market customers and their accountants. The role reports to the VP of Brand and Product Communications and will partner with EVP/SVP spokespeople to advance

Qualifications

• 8+ years in external communications, PR, and/or analyst relations in B2B SaaS/fintech/enterprise software.
• Ability to connect communications strategy to market-position outcomes.
• Experience leading cross-functional programs with senior executives.

Responsibilities

• Set and own the external communications strategy for Mid-Market, combining PR and Analyst Relations, anchored in a single goal: making Intuit the recognized, go-to platform for mid-market companies and their accounting firms.
• Lead the Analyst Relations strategy and direct the Principal Analyst Relations Manager's day-to-day priorities, including the analyst calendar, briefings, inquiries, narrative, and inclusion in named evaluations and market reports.
• Build and run a communications approach that reaches the accounting and advisory community specifically, the trusted recommenders mid-market companies rely on.
• Orchestrate across Product Marketing, Corporate Communications, Brand, Platform PR, Investor Relations, and Legal so external messaging reflects one category-leadership narrative.
• Direct external PR and AR agency partners against that strategy, holding them accountable to market-position outcomes.
• Use executive visibility as a deliberate lever to advance Intuit's standing with analysts and the accounting channel.
• Represent Mid-Market Comms in planning for major company moments, including quarterly product releases, brand campaigns, and flagship events.
• Define and own the metrics that matter: analyst sentiment and placement, share of voice, accounting-channel visibility, and message pull-through.
• Build and maintain source-of-truth documentation for narrative, key messages, and editorial standards across every function.

Skills

External communications

Analyst relations

PR strategy

Cross-functional leadership

Executive communications

Tools

PR agencies

Job description

Intuit, Inc. is seeking a Principal Communications Manager to lead mid-market external communications, analyst relations, and executive thought leadership.

You will shape strategy across PR and analyst partnerships, aligning with Product Marketing, Investor Relations, Legal, and Brand to tell one cohesive category-leading story for mid-market customers and their accountants. The role reports to the VP of Brand and Product Communications and will partner with EVP/SVP spokespeople to advance