AI-Driven Communications Lead for Tech Platforms

Intuit, Inc.; San Francisco (CA); On-site; USD 199,000 - 269,000; Full time

Job summary

Intuit, Inc. is seeking a Principal Communications Manager for the QuickBooks team to lead high-visibility communications strategies across Intuit Intelligence and flagship QuickBooks products.

You will translate complex AI breakthroughs into compelling narratives for top-tier US media, partnering with senior executives and Product Marketing to shape the company’s transformation. You will turn complex product stories into reporter-friendly narratives, manage a data-informed media strategy, and

Qualifications

• 12+ years of PR and media relations experience with top-tier US media relationships.
• Ability to partner with senior leaders and cross-functional teams (Product, Marketing, Legal) to drive high-impact narratives.
• Expertise in multi-channel campaigns (PR, internal comms, social, executive thought leadership) leveraging AI tools and data analytics.
• Experience with international teams across time zones, proactive issues management, and measuring performance.

Responsibilities

• Lead high-profile communications initiatives aligned with QuickBooks' objectives and manage media relations, benchmarks, and agency partnerships.
• Secure feature stories and launches while positioning Intuit's AI capabilities and Intuit Intelligence.
• Develop cross-brand platform narratives connecting QuickBooks to Intuit's ecosystem.
• Measure outcomes using analytics and share insights across the team.

Skills

Media relations

Strategic storytelling

Cross-functional partnership

AI tools in comms

Global reputational risk

Job description

Intuit, Inc. is seeking a Principal Communications Manager for the QuickBooks team to lead high-visibility communications strategies across Intuit Intelligence and flagship QuickBooks products.

You will translate complex AI breakthroughs into compelling narratives for top-tier US media, partnering with senior executives and Product Marketing to shape the company’s transformation. You will turn complex product stories into reporter-friendly narratives, manage a data-informed media strategy, and