Strategic Media Sales Planner

Sinclair Broadcast Group; New York (NY); On-site; USD 60,000 - 73,000; Full time

Benefits offered by this job

Retirement plan

Life and disability insurance

Health, dental & vision plans

Flexible spending accounts

Sick leave, vacation, personal time

Parental leave

Employee stock purchase plan

Job summary

Sinclair Broadcast Group in New York, NY seeks a detail-oriented Sales Planner for the AMP Sports Ad Sales team. You will support pre-sale and mid-flight operations, developing accurate, strategic multi-platform media plans and ensuring smooth campaign delivery across Digital, Linear, Social, and Audio.

You will collaborate with Sales, Pricing & Planning, Inventory, and Ad Operations to ensure precise proposals, billing, and reporting, focusing on sales operations, not client relationships.

Qualifications

• Bachelor's degree or equivalent work experience is required.
• 3+ years of experience in media planning, sales operations, or pricing & inventory within a publisher, network, or agency.
• Strong analytical and organizational skills with attention to detail.
• Proficiency in Excel and familiarity with ad sales systems such as Freewheel, Operative One/AOS, WideOrbit, Broadway, Prisma, or Google Ad Manager.
• Ability to manage multiple priorities and work cross-functionally in a fast-paced environment.
• Proactive, solutions-oriented mindset with a commitment to operational excellence.

Responsibilities

• Develop and refine multi-platform media plans aligned with sales strategy, pricing guidance, and client goals.
• Partner with the Sales team to translate RFPs into actionable, competitive proposals.
• Collaborate with Pricing & Planning to maintain rate integrity and ensure margin objectives are met.
• Coordinate with Inventory Management to confirm availability and optimize utilization across campaigns.
• Maintain deal accuracy from proposal through IO submission, reflecting current inventory and approved pricing.
• Track sold inventory and forecast revenue pacing for assigned accounts.
• Own the preparation and accuracy of campaign performance reports, surfacing results and pacing updates to the Account Manager for client delivery.
• Partner with Campaign Management and Finance to reconcile billing, delivery, and revenue discrepancies.
• Maintain up-to-date records of booked revenue, flight dates, and campaign changes for accurate financial reporting.
• Provide proactive visibility into pacing or delivery concerns impacting revenue or performance to Account Management and Sales.
• Process and review Insertion Orders (IOs) to ensure accuracy and alignment with approved plans.
• Collaborate with Campaign Management and Traffick teams to support smooth campaign setup and execution readiness.
• Support Operation Leadership in forecasting, reporting, and pipeline management.
• Maintain and improve internal planning documents, templates, and pricing matrices.
• Identify workflow efficiencies to improve speed and accuracy across Sales Planning and Campaign Management.
• Work with Marketing and Research to incorporate sponsorship opportunities or insights into proposals when applicable.

Skills

Media planning experience

Analytical skills

Attention to detail

Multitasking

Cross-functional collaboration

Problem solving

Operational excellence

Excel

Freewheel

Operative One/AOS

WideOrbit

Broadway

Prisma

Google Ad Manager

Education

Bachelor's degree or equivalent

Tools

Excel

Freewheel

Operative One/AOS

WideOrbit

Broadway

Prisma

Google Ad Manager

Job description

Sinclair Broadcast Group in New York, NY seeks a detail-oriented Sales Planner for the AMP Sports Ad Sales team. You will support pre-sale and mid-flight operations, developing accurate, strategic multi-platform media plans and ensuring smooth campaign delivery across Digital, Linear, Social, and Audio.

You will collaborate with Sales, Pricing & Planning, Inventory, and Ad Operations to ensure precise proposals, billing, and reporting, focusing on sales operations, not client relationships.