Strategic Media Planner II – NA Campaigns

McCormick & Company, Incorporated; Cockeysville (MD); On-site; USD 65,000 - 85,000; Full time

Job summary

McCormick & Company, Incorporated, a global leader in flavor, seeks an Associate Media Manager II for the Global Marketing Strategy & Media team in Hunt Valley, MD. You will oversee end-to-end media planning from strategy to execution for North American campaigns, coordinating with the media agency to optimize TV, print, search and social.

The role reports to a Senior Marketing Manager and requires a Bachelor’s in Marketing, plus 2+ years in consumer-packaged goods marketing, strong analytical

Qualifications

• Bachelor’s Degree in Marketing or related field required.
• 2+ years of consumer-packaged goods marketing experience or closely related field.
• Strong understanding of marketing fundamentals, finance, and promotions.
• Proven ability to lead projects and cross-functional teams.
• Analytical mindset with strategic thinking and communication skills.

Responsibilities

• Lead end-to-end media planning from strategy through execution for North American campaigns.
• Collaborate with media agency to optimize across TV, Print, Search, Social, and more.
• Monitor budget, forecast, and financial reporting for monthly/quarterly processes.
• Drive in-flight optimization and real-time insights to improve campaign performance.
• Coordinate Creative Asset Planning with timelines and asset requirements.
• Present recommendations to partners, agencies, and senior leadership.
• Apply strategic thinking and data-driven analysis to media decisions.

Skills

Brand planning

Market research

Analytical skills

Cross-functional leadership

Project management

Strategic thinking

Communication skills

Financial awareness

Education

Bachelor’s Degree in Marketing or related field

Job description

McCormick & Company, Incorporated, a global leader in flavor, seeks an Associate Media Manager II for the Global Marketing Strategy & Media team in Hunt Valley, MD. You will oversee end-to-end media planning from strategy to execution for North American campaigns, coordinating with the media agency to optimize TV, print, search and social.

The role reports to a Senior Marketing Manager and requires a Bachelor’s in Marketing, plus 2+ years in consumer-packaged goods marketing, strong analytical