Beverage Customer Marketing Manager II — Hybrid

McCormick & Company, Incorporated; Cockeysville (MD); Hybrid; USD 90,000 - 110,000; Full time

Job summary

McCormick & Company, Incorporated, a global leader in flavor, is seeking a Senior Associate Customer Marketing Manager II for a hybrid role in Hunt Valley, MD (21031) or Geneva, IL. You will support customer marketing plans, deliver insights and reporting, and collaborate with Sales & Technical teams to align strategies with key customer and consumer trends.

Responsibilities include executing customer marketing activities, maintaining topline reports, and driving content marketing efforts across

Qualifications

• Bachelor's degree in Business, Marketing, Management, or related field.
• 2 years of experience in marketing, market research or flavor industry role.
• 1 year of experience in B2B marketing; knowledge of landscape across CPG manufacturers, retailers and foodservice operations.
• 1 year experience working with syndicated data tools/resources.

Responsibilities

• Support development, execution and analysis of customer marketing activities to build capabilities awareness and brand equity among developers at targeted accounts.
• Actively manage, execute & measure effectiveness of customer marketing plan activities using CRM systems (Sales Cloud, Marketing Cloud).
• Inform cross-functional customer team with topline reports and analyses to monitor customers’ brand/product performance and provide recommendations.
• Assist in responding to customers’ insights & innovation requests by creating deliverable materials for internal team or customer.
• Work with content marketing to organize and manage all marketing & insights content, including tagging for searchability and sharing.
• Participate in annual marketing plan development by providing market research and information to the broader marketing team.

Skills

CRM systems

B2B marketing

Market research

Data analysis

Cross-functional collaboration

Education

Bachelor's degree in Business/Marketing/Management

Tools

Salesforce.com

Marketing Cloud

IRI Unify

Job description

McCormick & Company, Incorporated, a global leader in flavor, is seeking a Senior Associate Customer Marketing Manager II for a hybrid role in Hunt Valley, MD (21031) or Geneva, IL. You will support customer marketing plans, deliver insights and reporting, and collaborate with Sales & Technical teams to align strategies with key customer and consumer trends.

Responsibilities include executing customer marketing activities, maintaining topline reports, and driving content marketing efforts across