Specialist, Media Strategy

Mars United Commerce; Troy (MI); Hybrid; USD 50,000 - 66,000; Full time

Benefits offered by this job

Paid time off

Tuition assistance

Flexible working arrangements

Work Your World program

Job summary

Mars United Commerce is hiring a Specialist, Media Strategy to support omni-channel media campaigns for Fortune 500 clients from our Detroit (Troy) or Chicago offices. You will work with internal and external teams on planning, execution, and optimization of 3P and managed promotions, digital tactics, and programmatic media.

The role requires 1-3 years in shopper/consumer promotions or digital media within an agency, a collaborative mindset, and strong skills in trafficking, budgeting, and

Qualifications

• Bachelor’s degree in advertising, marketing, related field or the equivalent combination of education and experience.
• 1-3 years of shopper, consumer promotions or digital/retail media experience in an agency setting.
• Excellent collaborator, willing to lean in and work with internal and external teams.
• Strong understanding of media including trafficking, optimizing and tagging.
• Clear, thorough and timely written and verbal communication; follow up on issues.
• Detail oriented with strong MS Office / Google Workspace skills (Excel/Sheets, PowerPoint/Slides, Word/Docs).

Responsibilities

• Client-facing role supporting planning and execution of omni-channel media campaigns.
• Execute 3P/Managed service consumer promotions and digital media tactics.
• Support AdOps by calculating estimated fees for tagging & verification; monitor campaign pacing.
• End-to-end campaign management delivering final approved plans to market.
• Cross-functional collaboration to ensure vendor deliverables.
• Manage budgets and vendor savings for financial reporting.
• Track program timelines and vendor partnerships.
• Identify new vendors and set up capability meetings for internal teams.
• RFP vendors to refine targeting, rates, and execution plans.
• Communicate performance expectations and KPIs to internal/external teams.
• Monitor campaigns and optimize with vendors; report back with insights.

Skills

Media planning

Campaign execution

Collaboration

Trafficking & tagging

Excel proficiency

Clear communication

Budget tracking

Education

Bachelor’s degree in advertising/marketing

Job description

Company Description

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results.

Learn more at https://www.marsunited.com/.

Overview

We’re looking for a Specialist, Media Strategy. Candidates must reside within a commutable distance from our Detroit (Troy) or Chicago office for a hybrid work schedule.

Primary Responsibilities

• Client-facing role supporting planning and leading execution of best in class omni channel media campaigns
• Execution of 3P/Managed service consumer promotion and digital media tactics including experiential, sweeps, sampling, digital coupons, rebates, influencers, programmatic, mobile, etc
• Support AdOps by calculating estimated fees for ad tagging & verification, submitting tagging request and monitoring campaign pacing
• End to end campaign management delivering final approved plans to market
• Cross functional collaboration in ensuring all vendor deliverables are met
• Management of budgets, ensuring all client facing documents are accurate, and all vendor savings are documented for financial reporting
• Management of program trackers and timelines
• Management of third party consumer promotions and shopper vendor partners
• Identify new vendors and set up capabilities meetings to educate internal teams
• RFP vendors to develop and collaborate on targeting, rates and refine overall execution plan based on client objective, media strategy and vendor capabilities
• Have clear understanding of campaign set-up, performance, measurement and KPIs, as well as clearly set and communicate performance expectations with internal and external teams
• Ongoing campaign monitoring and management and working with vendors to identify and implement campaign optimizations
• Report back on campaign performance. Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results

Skillsets Required

• Bachelor’s degree in advertising, marketing, related field or the equivalent combination of education and experience
• 1-3 years of shopper, consumer promotions or digital/retail media experience working in an agency setting
• Must be an excellent collaborator, willing to lean in and work closely with internal and external teams
• Must have a strong level of understanding of multiple media including trafficking, optimizing and tagging
• Able to communicate clearly, thoroughly, succinctly and in a timely manner both verbally and in writing; follow up on outstanding issues; ask questions
• Keen attention to detail with strong mathematical and Microsoft Office / Google Workspace skills including expert proficiency in applications such as Excel/Sheets, PowerPoint/Slides and Word/Docs
• Able to build relationships across the team, department, vendors and clients
• Detail oriented with ability to track and reconcile budgets to fine level of detail

Additional Information

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits.

Mars United℠ Commerce is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $50,065.00 - USD $66,360.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/10/2026.