Hybrid Omni-Channel Media Strategy Specialist

Publicis Groupe; Troy (MI); Hybrid; USD 50.000 - 66.000; Vollzeit

Benefits dieser Stelle

Paid Family Care

Tuition Assistance

Paid time off

Flexible working arrangements

Work Your World program

Zusammenfassung

Mars United Commerce, a Publicis Groupe practice, is seeking a Specialist, Media Strategy to support omni-channel campaigns from our Detroit (Troy) or Chicago offices on a hybrid basis. You will partner with internal and external teams to plan, execute, and optimize shopper and digital media initiatives across channels.

The role requires 1–3 years in shopper or digital media within an agency setting, plus a solid grasp of trafficking, optimization, tagging, and budgeting with Excel/Sheets and

Qualifikationen

• Bachelor’s degree in advertising, marketing or related field.
• 1–3 years of shopper, consumer promotions or digital/retail media experience in an agency.
• Must be an excellent collaborator and able to work closely with internal and external teams.
• Strong understanding of trafficking, optimization and tagging across multiple media.
• Clear written and verbal communication; timely issue follow-up.
• Strong Excel/Google Sheets and PowerPoint/Slides skills; detail-oriented budgeting.

Aufgaben

• Client-facing role supporting planning and execution of omni-channel campaigns.
• Execution of 3P/Managed service consumer promotion and digital media tactics including experiential, sweeps, sampling, digital coupons, rebates, influencers, programmatic, mobile, etc.
• Support AdOps by calculating estimated fees for ad tagging & verification, submitting tagging requests and monitoring campaign pacing.
• End to end campaign management delivering final approved plans to market.
• Cross-functional collaboration ensuring all vendor deliverables are met.
• Management of budgets, ensuring all client-facing documents are accurate, and all vendor savings are documented for financial reporting.
• Management of program trackers and timelines.
• Management of third party consumer promotions and shopper vendor partners.
• Identify new vendors and set up capabilities meetings to educate internal teams.
• RFP vendors to develop and collaborate on targeting, rates and refine overall executional plan based on client objective, media strategy and vendor capabilities.
• Have clear understanding of campaign setup, performance, measurement and KPIs, and communication of performance expectations.
• Ongoing campaign monitoring and management and working with vendors to implement optimizations.
• Report back on campaign performance with data, insights and strategic recommendations.

Kenntnisse

Collaboration

Media planning

Communication

Attention to detail

Excel/Sheets

Budget tracking

Ausbildung

Bachelor’s degree in advertising, marketing, related field

Tools

Excel/Sheets

PowerPoint/Slides

Word/Docs

Jobbeschreibung

Company description

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/.

Overview

We’re looking for a Specialist, Media Strategy. Candidates must reside within a commutable distance from our Detroit (Troy) or Chicago office for a hybrid work schedule.

PRIMARY RESPONSIBILITIES:

• Client-facing role supporting planning and leading execution of best in class omni channel
media campaigns
• Execution of 3P/Managed service consumer promotion and digital media tactics including
experiential, sweeps, sampling, digital coupons, rebates, influencers, programmatic,
mobile, etc
• Support AdOps by calculating estimated fees for ad tagging & verification, submitting
tagging request and monitoring campaign pacing
• End to end campaign management delivering final approved plans to market
• Cross functional collaboration in ensuring all vendor deliverables are met
• Management of budgets, ensuring all client facing documents are accurate, and all vendor
savings are documented for financial reporting
• Management of program trackers and timelines
• Management of third party consumer promotions and shopper vendor partners
• Identify new vendors and set up capabilities meetings to educate internal teams
• RFP vendors to develop and collaborate on targeting, rates and refine overall executional
plan based on client objective, media strategy and vendor capabilities
• Have clear understanding of campaign set-up, performance, measurement and KPIs, as
well as clearly set and communicate performance expectations with internal and external
teams
• Ongoing campaign monitoring and management and working with vendors to identify and
implement campaign optimizations
• Report back on campaign performance. Collaborate with vendor and team to provide
campaign data, insights and strategic recommendations based on client objectives, media
strategy and results

SKILLSETS REQUIRED:

• Bachelor’s degree in advertising, marketing, related field or the equivalent combination
of education and experience
• 1-3 years of shopper, consumer promotions or digital/retail media experience working
in an agency setting
• Must be an excellent collaborator, willing to lean in and work closely with internal and
external teams
• Must have a strong level of understanding of multiple media including trafficking,
optimizing and tagging
• Able to communicate clearly, thoroughly, succinctly and in a timely manner both
verbally and in writing; follow up on outstanding issues; ask questions
• Keen attention to detail with strong mathematical and Microsoft Office / Google
Workspace skills including expert proficiency in applications such as Excel/Sheets,
PowerPoint/Slides and Word/Docs
• Able to build relationships across the team, department, vendors and clients
• Detail oriented with ability to track and reconcile budgets to fine level of detail

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits.

Mars United℠ Commerce is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

#LI-AF1

Compensation Range: USD $50,065.00 - USD $66,360.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/10/2026.