Strategic Media Lead, HCP Campaigns THV

Edwards Lifesciences; Irvine (CA); Hybrid; USD 121,000 - 171,000; Full time

Job summary

Edwards Lifesciences is seeking a Senior Manager, Paid Media (HCP) for the Transcatheter Heart Valve division in Irvine, CA. You will lead media strategy, audience segmentation, and campaign management across channels to drive measurable impact for THV and its CV care programs.

The role requires strong collaboration with cross-functional teams, experience with healthcare professional campaigns, and a data-driven mindset to optimize investments and deliver business outcomes.

Qualifications

• Requires a Bachelor’s degree with 8+ years of related experience; Master’s preferred with 6+ years.

Responsibilities

• Lead media strategy for HCP campaigns and set investment approach with agency partners.
• Guide audience segmentation, content personalization, and deployment across owned and paid channels.

Skills

Media strategy

Campaign management

Audience segmentation

Cross-functional collaboration

Analytics

Education

Bachelor's degree or equivalent in related field

Master's degree or equivalent in related field

Tools

Media planning tools

Job description

Edwards Lifesciences is seeking a Senior Manager, Paid Media (HCP) for the Transcatheter Heart Valve division in Irvine, CA. You will lead media strategy, audience segmentation, and campaign management across channels to drive measurable impact for THV and its CV care programs.

The role requires strong collaboration with cross-functional teams, experience with healthcare professional campaigns, and a data-driven mindset to optimize investments and deliver business outcomes.