Manager of Meida Strategy, HCP

Edwards Lifesciences; Irvine (CA); Hybrid; USD 121,000 - 171,000; Full time

Job summary

Edwards Lifesciences is seeking a Senior Manager, Paid Media (HCP) for the Transcatheter Heart Valve division in Irvine, CA. You will lead media strategy, audience segmentation, and campaign management across channels to drive measurable impact for THV and its CV care programs.

The role requires strong collaboration with cross-functional teams, experience with healthcare professional campaigns, and a data-driven mindset to optimize investments and deliver business outcomes.

Qualifications

• Requires a Bachelor’s degree with 8+ years of related experience; Master’s preferred with 6+ years.

Responsibilities

• Lead media strategy for HCP campaigns and set investment approach with agency partners.
• Guide audience segmentation, content personalization, and deployment across owned and paid channels.

Skills

Media strategy

Campaign management

Audience segmentation

Cross-functional collaboration

Analytics

Education

Bachelor's degree or equivalent in related field

Master's degree or equivalent in related field

Tools

Media planning tools

Job description

Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.

Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under-treated. Edwards’ groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.

How you'll make an impact:

This role manages the development and execution of integrated healthcare professional (HCP) media campaigns for the THV business unit at Edwards Lifesciences. This person will demonstrate applied strategy, cross-functional influence, and executional leadership. The Manager plays a key role in audience strategy, channel planning, and campaign management, ensuring media investments drive measurable impact.

Join a high-performing, purpose-driven team within Edwards Lifesciences’ Transcatheter Heart Valves (THV) division, where we communicate the life-changing value of our therapies for patients with aortic stenosis. This is an exciting opportunity to contribute to a dynamic Global Brand and Digital Marketing team focused on innovation, impact, and excellence.

Paid Media Strategy & Campaign Management (HCP)

• Lead media strategy for multiple HCP campaigns, establishing media goals, channel roles, and investment approach, while guiding tactical considerations in partnership with media agency.
• Support strategic analyses around HCP audience segmentation, content personalization and deployment (owned and paid), and data amplification.
• Drive translating business objectives into actionable media strategies and executional plans, providing clear strategic direction and guardrails while leveraging agency expertise, tools, and platforms.
• Oversee campaign activation, ensuring plans are delivered in line with strategic intent and business priorities.
• Lead ongoing optimization discussions, providing final decision-making on key investment shifts and in-flight adjustments.
• Continuously evaluate and evolve media plans based on performance insights, business shifts, and opportunities surfaced through agency and internal teams.

Strategic Partner & Thought Leadership

• Build strong, trust-based relationships with cross-functional partners across the THV business unit through consistent collaboration and media expertise.
• Serve as a strategic advisor to marketing stakeholders, translating business priorities into clear media direction and recommendations.
• Provide guidance on tradeoffs, priorities, and investment strategies to ensure alignment with business goals.
• Keep a strong pulse on competitive activity and first-to-market opportunities for HCP activation.
• Contribute to the development of media POVs and best practices, informed by campaign learnings and agency insights.
• Champion a test-and-learn approach, supporting clear hypotheses, measurement frameworks, and decision-making on scaling successful initiatives.

Audience & Channel Strategy

• Support development and refinement of HCP audience segmentation, sizing, and targeting strategies grounded in business objectives and available data.
• Partner with agency to translate audience frameworks into actionable, platform-ready targeting approaches.
• Ensure audience strategies are consistently applied across channels and campaigns.
• Contribute to channel selection and investment allocation decisions based on audience insights, objectives, and performance trends.
• Identify opportunities to expand reach, improve targeting precision, and unlock new audience growth segments.

Campaign Management & Optimization

• Oversee in-market campaign performance and partner with agency on optimization strategies.
• Monitor budget pacing, delivery, and performance to ensure plans deliver in full and meet KPIs. Identify opportunities to improve efficiency and effectiveness throughout the campaign lifecycle.

Measurement & Reporting

• Support implementation of measurement frameworks aligned to business and audience objectives in close collaboration with ELS THV Analytics team.
• Analyze campaign leading and lagging performance indicators and synthesize insights into clear, actionable recommendations.

Cross Functional Collaboration

• Serve as day-to-day contact across marketing, field, global portfolio, digital, analytics, research, finance, and agency partners (media, creative, PR) and represent media across consumer and patient marketing initiatives.
• Support planning cadence, including status meetings, finance forecasting, campaign updates, and business reviews.
• Ensure clear communication, alignment, and follow-through across stakeholders.
• Elevate paid media best practices in creative and messaging discussions, identifying opportunities to strengthen integration across paid, owned, and earned channels.
• Partner closely with consumer/patient counterparts to ensure alignment and continuity across HCP and consumer/patient media efforts.
• Partner with media and marketing operations team members to ensure timelines, deliverables, processes, MLR requirements, and quality standards are met.
• Contribute to improving media processes, tools, and ways of working within the THV business unit.

What You will Need (Required)

• Bachelor's Degree or Equivalent in related field with 8 years of work experience or equivalent work experience based on Edwards criteria Required or
• Master's Degree or equivalent in related field with 6 years of work experience or equivalent work experience based on Edwards criteria Preferred

What Else We Look For (Preferred)

• Strong understanding of digital marketing ecosystem including website, content, and CRM.
• Experience working on HCP media campaigns, with working knowledge on NPI-based targeting is a plus.
• Cardiology specialty experience ideal but not required.
• Understanding of ever-changing HCP media vendors and landscape preferred.
• Strong understanding of HCP media channels, including digital, social, programmatic, video, EMR, point-of-care, emails, and other professional platforms.
• Experience developing clear, insight-driven media briefs that translate business and audience objectives into strategic plans.
• Working knowledge of audience targeting, buying strategies, ad ops, media ad tech, campaign measurement (e.g., brand lift, ad effectiveness, incrementality), and optimization approaches.
• Strong organizational skills with the ability to manage multiple campaigns simultaneously.
• Effective communication and collaboration skills across cross-functional teams and agency partners.
• Ability to develop long-term media strategies and can navigate ambiguity, complexity, and business pivots.
• Adaptable and open to new ways of working to drive innovation and continuous improvement.
• Strict attention to detail.
• Adheres to all company policies, procedures, and business ethics codes.
• Self-starter with a positive attitude, integrity, and drive to grow.

Location

• We are looking for the right talent with the right media background for this position. This role can be based in Irvine, CA, or Hybrid or Remote. If remote, this person may need to travel to Irvine campus occasionally for key meetings and events.

Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.

For California (CA), the base pay range for this position is $121,000 to $171,000 (highly experienced).

The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website.