Strategic Media Lead

Publicis Groupe ANZ; New York (NY); On-site; USD 75,050 - 120,159; Full time

Benefits offered by this job

Medical coverage

Dental coverage

401(k) Retirement plan

Job summary

Heartbeat, a healthcare marketing agency, is seeking a Media Supervisor to lead the development of smart, integrated media strategies. You’ll manage day-to-day client relationships and guide a growing team to deliver campaigns that connect with both consumers and healthcare professionals.

You will translate business challenges into media solutions, oversee campaigns across digital and traditional channels, and provide rigorous performance analysis to optimize outcomes.

Qualifications

• 4-6 years of media planning and/or buying experience, including at least 3 years focused on digital media.
• Strong understanding of the media planning and buying process across channels.
• Familiarity with ad serving platforms, campaign measurement tools, and digital analytics technologies.

Responsibilities

• Lead the development of strategic, data-driven media plans across digital and traditional channels.
• Oversee campaign execution to ensure deliverables meet quality standards and client expectations.
• Translate client goals into innovative media recommendations and insights.
• Deliver campaign reporting, optimization insights, and performance analysis to clients and internal stakeholders.
• Mentor junior team members and manage multiple priorities.

Skills

Media planning

Digital media

Leadership

Data-driven decision making

Education

Bachelor's degree

Tools

Ad serving platforms

Campaign measurement tools

Digital analytics technologies

Job description

Heartbeat, a healthcare marketing agency, is seeking a Media Supervisor to lead the development of smart, integrated media strategies. You’ll manage day-to-day client relationships and guide a growing team to deliver campaigns that connect with both consumers and healthcare professionals.

You will translate business challenges into media solutions, oversee campaigns across digital and traditional channels, and provide rigorous performance analysis to optimize outcomes.