Healthcare Media Strategy Lead

Heartbeat; New York (NY); On-site; USD 97,000 - 156,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Tuition reimbursement

Flexible time off

Job summary

Heartbeat, a healthcare challenger brands agency, seeks an Associate Media Director to lead accounts across integrated media strategy, planning and buying. You will mentor the core planning team and collaborate with Client Services, Production, Creative and Strategy to drive campaign success for Pharma clients.

You will maintain strong client relationships, monitor campaigns, and leverage data to optimize performance, while aligning with the client’s marketing direction and brand goals.

Qualifications

• 5–6 years of experience in media planning at a agency or similar
• Experience managing a media team including supervisors and planners
• Strong understanding of pharma marketing and patient markets
• Ability to work cross-functionally and develop integrated plans

Responsibilities

• Lead accounts across integrated media strategy, planning and buying
• Collaborate with internal teams to align plans with client goals
• Direct core planning team and mentor Supervisors/Planners
• Maintain and expand client relationships with industry insights
• Oversee insertion orders, billing, and campaign timelines
• Analyze campaign performance to inform optimizations and decisions

Skills

Media planning

Integrated media

Team leadership

Pharma marketing

Analytics

Client relationships

Tools

Ad servers

MRI

Kantar Stradegy

Google Analytics

Job description

Heartbeat, a healthcare challenger brands agency, seeks an Associate Media Director to lead accounts across integrated media strategy, planning and buying. You will mentor the core planning team and collaborate with Client Services, Production, Creative and Strategy to drive campaign success for Pharma clients.

You will maintain strong client relationships, monitor campaigns, and leverage data to optimize performance, while aligning with the client’s marketing direction and brand goals.