Senior Director - Integrated Media Strategy

Publicis Groupe ANZ; New York, Northern (NY, KY); Hybrid; USD 121,000 - 194,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Tuition reimbursement

Flexible time off

Job summary

Heartbeat leads integrated media for Healthcare Challenger Brands and is seeking a Media Director to guide strategy, planning, and activation for multiple accounts in the US market.

You will own senior client relationships, develop and mentor a high-performing media team, and drive innovative, data-driven media solutions with measurable impact for healthcare clients. This role offers a collaborative environment with cross-functional partners and a clear path to leadership.

Qualifications

• Extensive understanding of pharmaceutical, HCP, and patient markets.
• Experience leading pharmaceutical media strategy across online, offline, traditional, and emerging channels.
• Demonstrated ability to lead cross-functional teams and manage senior media professionals.
• 8+ years of media agency experience across integrated strategy, planning, buying, and analytics.
• Experience managing media directors and planners across multiple accounts.
• Strong client, vendor, and internal relationship-building skills.

Responsibilities

• Provide senior leadership across integrated media strategy, planning, buying, and optimization for multiple accounts.
• Partner with Client Services, Production, Creative, Strategy, Analytics, and other disciplines to develop integrated media solutions.
• Lead and develop the media team, providing strategic guidance and building channel expertise.
• Maintain understanding of each client’s business, market dynamics, and competitor strategies.
• Own and grow senior client relationships with proactive counsel and healthcare knowledge.
• Lead Media Directors, Supervisors, Planners, and Assistants across accounts.
• Drive innovative, measurable media solutions addressing client challenges.
• Provide senior oversight of campaign timelines, approvals, and asset delivery.
• Guide research and data-informed planning decisions.
• Oversee staffing, budgeting, and career development within the team.

Skills

Integrated media strategy

Leadership

Media planning

Analytics

Client relationship management

Team management

Budget oversight

Tools

MRI

Kantar

Google Analytics

Job description

Heartbeat leads integrated media for Healthcare Challenger Brands and is seeking a Media Director to guide strategy, planning, and activation for multiple accounts in the US market.

You will own senior client relationships, develop and mentor a high-performing media team, and drive innovative, data-driven media solutions with measurable impact for healthcare clients. This role offers a collaborative environment with cross-functional partners and a clear path to leadership.