Strategic Marketing & Sponsorship Lead — Parks & Rec

City-of-St.-Peters,-M; Saint Peters (MO); On-site; USD 45,000 - 70,000; Full time

Benefits offered by this job

Competitive salary

LAGERS pension plan

Vacation and holidays

Health coverage

FSA

Tuition reimbursement

Job summary

The City of St. Peters is seeking a creative, strategic PRS Marketing & Sponsorship Coordinator to lead marketing, communications, advertising, and sponsorship efforts for Parks and Recreation Services.

Develop promotional campaigns, create engaging content, and identify sponsorship opportunities that support PRS programs, facilities, and events. Join a team that builds partnerships with local businesses and engages residents through dynamic campaigns and events.

Qualifications

• Bachelor's degree in marketing, communications, advertising, public relations, business, recreation, or a closely related field.
• Plus two years of experience in marketing, communications, advertising, public relations, or sponsorship development.
• Excellent written and verbal communication skills.
• Advanced skills in social media, digital communications, and marketing content development.
• Working knowledge of word processing, spreadsheet, and database software.
• Ability to work evenings, weekends, and holidays and adjust the work schedule as needed.

Responsibilities

• Develop and coordinate marketing campaigns, promotional schedules, and content across print, digital, web, social media, e-newsletters, and digital signage.
• Create marketing materials and multimedia content, including written copy, graphics, photography, and video.
• Serve as the primary marketing and sponsorship liaison between Parks and Recreation Services and the Communications & Strategy department.
• Coordinate sponsorship and advertising opportunities, including developing packages, negotiating terms, managing agreements, fulfilling sponsor benefits, maintaining relationships, and tracking revenue.
• Build relationships with local businesses and community partners through networking events, Chamber of Commerce meetings, and other outreach opportunities.
• Analyze marketing trends, audience engagement, community needs, and department priorities to improve promotional strategies.
• Advise PRS managers on marketing strategy, branding, cross-promotion, communications, sponsorship opportunities, and promotional spending.
• Support programs and special events through marketing, sponsor coordination, photography, multimedia content, and promotional coverage.
• Prepare marketing materials, correspondence, reports, presentations, schedules, sponsorship records, and budget information.
• Respond to inquiries from residents, customers, sponsors, advertisers, and City staff regarding marketing, communications, advertising, and sponsorship activities.
• Maintain compliance with City policies and established safety standards and perform other duties as assigned.

Skills

Written & verbal communication

Social media expertise

Digital communications

Marketing content development

Office software proficiency

Scheduling flexibility

Education

Bachelor's degree in marketing, communications, advertising, public relations, business, recreation, or related field

Two years of related experience or equivalent

Job description

The City of St. Peters is seeking a creative, strategic PRS Marketing & Sponsorship Coordinator to lead marketing, communications, advertising, and sponsorship efforts for Parks and Recreation Services.

Develop promotional campaigns, create engaging content, and identify sponsorship opportunities that support PRS programs, facilities, and events. Join a team that builds partnerships with local businesses and engages residents through dynamic campaigns and events.