Strategic Planning Lead: Multi-Channel Marketing Insights

Apple Inc.; Culver City (CA); On-site; USD 143,000 - 215,000; Full time

Benefits offered by this job

Employee stock programs

Relocation assistance

Job summary

Apple Inc. in Culver City, CA seeks a Strategic Planning Lead to build data-informed media strategies for Apple Services, spanning Social, Digital, Audio, CTV, OOH and more.

You will partner with channel teams, creative strategists and analytics to optimize budgets, create briefs, review plans, and translate insights into compelling recommendations for business impact. Excellent presentation and communication skills are essential in this fast-moving environment.

Qualifications

• 7+ years media planning and strategy experience, agency experience a plus.
• Expertise in cross channel planning for full-funnel KPIs.
• Demonstrated ability to leverage data and insights to build audience profiles, create clear communication plans, and develop channel level marketing strategies that tie back to business objectives.

Responsibilities

• Develop integrated media strategies within Apple Services across channels (Social, Digital, Audio, CTV, OOH, etc.).
• Build briefs, review media plans and consolidate information from channels into clear presentations for stakeholders.
• Manage workflows between cross-functional teams and provide insights on plan performance and optimization.

Skills

Media planning

Cross-channel planning

Data-driven insights

Audience profiling

Presentation skills

Job description

Apple Inc. in Culver City, CA seeks a Strategic Planning Lead to build data-informed media strategies for Apple Services, spanning Social, Digital, Audio, CTV, OOH and more.

You will partner with channel teams, creative strategists and analytics to optimize budgets, create briefs, review plans, and translate insights into compelling recommendations for business impact. Excellent presentation and communication skills are essential in this fast-moving environment.