Strategic Marketing Programs Lead

Joseph Michaels International; Greensboro (NC); On-site; USD 90,000 - 140,000; Full time

Job summary

SmartRecruiters, Inc. seeks a seasoned Marketing Communications leader to drive plans for all products and services, supporting Demand Generation and strengthening brand leadership in the market.

You will oversee content creation, trade PR, events, and ROI measurement, collaborating with cross-functional teams across North America. Travel up to 20% is required. This on-site role is based in Greensboro, NC and requires 5+ years of B2B marketing experience.

Qualifications

• Willingness to travel up to 20% as part of regional activities.
• Experience building brand and marketing strategies.
• Knowledge of trade media, PR, web tools, and event marketing.
• Experience creating integrated marketing communication plans and promotional materials.
• Strong negotiation and influencing skills.

Responsibilities

• Develop marketing communications strategies and plans aligned with revenue goals.
• Champion New Product Commercialization Process for marketing deliverables.
• Maintain calendars for commercialization, campaigns, and content in North America.
• Create and manage content calendars and standards for content creation and distribution.
• Write promotional copy and manage vendors for press releases, brochures, blog posts, emails, and videos.
• Lead training materials development and sales training initiatives.
• Develop relationships with trade associations and trade press for media relations.
• Plan and organize public relations opportunities at industry events and trade shows.
• Project manage cross-functional teams for events and ROI measurement.

Skills

Marketing strategy

Brand building

Media relations

Integrated marketing communications

Negotiation skills

Travel readiness

Education

MBA preferred

BA or BS acceptable

Job description

SmartRecruiters, Inc. seeks a seasoned Marketing Communications leader to drive plans for all products and services, supporting Demand Generation and strengthening brand leadership in the market.

You will oversee content creation, trade PR, events, and ROI measurement, collaborating with cross-functional teams across North America. Travel up to 20% is required. This on-site role is based in Greensboro, NC and requires 5+ years of B2B marketing experience.