Senior Group Marketing Manager, Product Strategy

Medline Industries, Inc.; Northfield (MN); Presencial; USD 116.000 - 174.000; Jornada completa

Descripción de la vacante

Medline Industries, LP seeks a Group Marketing Manager, Product Marketing to own the marketing strategy and commercial outcomes for Surgical Solutions divisions and periop sales teams. You will set category strategy, positioning, and the marketing plan, lead major launches, and guide a team of product marketers to drive customer engagement and growth.

You will partner with product divisions, sales, and analytics to align priorities, manage budgets, and measure impact across campaigns and events.

Formación

• 5+ years of experience in product marketing, marketing strategy, product management, or related roles.
• At least 2 years of experience managing people including hiring, developing, motivating and directing people.
• Experience owning category marketing strategy, major launches, and budgets with measurable commercial results.
• Strong communication, project management, analytical, and cross-functional collaboration skills.

Responsabilidades

• Own category strategy and the overall marketing plan for assigned divisions, including positioning, growth priorities, and major launches. Measured on commercial outcomes rather than activities.
• Partner with product divisions and sales to understand business priorities, customer needs, competitive dynamics, and growth opportunities.
• Set objectives and requirements for integrated programs and orchestrate marketing partners (digital, creative, insights & analytics, training, communications, events, and brand), who own execution within their disciplines.
• Partner with divisions and periop sales through the strategic planning process to align marketing priorities with business growth plans. Recommend where to invest marketing budget and adjust allocation based on performance.
• Meet with leadership and provide updates and gain alignment on priorities, budget, and planning.
• Define business questions for research with the insights & analytics team, and turn insights and business results into decisions that improve category performance.
• Lead a team of marketing professionals. Help build, align, and manage priorities with divisions and sales.
• Own tradeshow strategy for assigned categories by defining the target audience, story, objectives, and success measures, while the events team owns execution. Ensure leads are followed up and impact is measured.

Conocimientos

Product marketing

Marketing strategy

Product management

People management

Cross-functional collaboration

Communication

Project management

Analytics

Educación

Bachelor's degree

Descripción del empleo

Medline Industries, LP seeks a Group Marketing Manager, Product Marketing to own the marketing strategy and commercial outcomes for Surgical Solutions divisions and periop sales teams. You will set category strategy, positioning, and the marketing plan, lead major launches, and guide a team of product marketers to drive customer engagement and growth.

You will partner with product divisions, sales, and analytics to align priorities, manage budgets, and measure impact across campaigns and events.