Strategic Marketing & PR Coordinator

Baptist Memorial Health Care Corporation; Union City (TN); On-site; USD 45,000 - 65,000; Full time

Job summary

Baptist Memorial Health Care Corporation in Union City, TN seeks a Coordinator-Marketing & Public Relations to lead client relations and drive growth for Women's Health Center and Comprehensive Breast Program.

The role promotes partnerships with industry and community providers, develops strategic marketing plans, and uses established processes to increase market share and hospital revenue. Requires 2 years in sales/marketing and a BA/BS.

Qualifications

• 2 years experience in sales and marketing.
• BA or BS in related field.
• Ability to effectively communicate to external customers.

Responsibilities

• Integrates employer/community relation activity with market hospital systems to promote retention of existing accounts.
• Plans and develops strategic direction through analysis of department activities to ensure optimal employer and community opportunities.
• Implements the marketing activities within the defined budget.
• Provides consultation and support services through assessment and follow-up intervention to satisfy internal and external customers.
• Develops primary and collateral marketing pieces representing the network product lines and markets the center, mobile, and modalities.
• Assists in preparing annual mobile budget by reviewing community historical cost, strategic planning for next fiscal year and by evaluating employer needs ensure fiscal accountability.
• Participates in development of new programs/services.
• Completes assigned goals.

Skills

Sales & Marketing

Client relations

Communication

Education

BA/BS in related field

Job description

Baptist Memorial Health Care Corporation in Union City, TN seeks a Coordinator-Marketing & Public Relations to lead client relations and drive growth for Women's Health Center and Comprehensive Breast Program.

The role promotes partnerships with industry and community providers, develops strategic marketing plans, and uses established processes to increase market share and hospital revenue. Requires 2 years in sales/marketing and a BA/BS.