Healthcare PR & Media Relations Lead

Baptist Health Care; Pensacola (FL); On-site; USD 65,000 - 95,000; Full time

Job summary

Baptist Health Care is seeking a Public Relations Manager to lead all PR, media relations, social media, and online reputation management for its corporate health care system and regional affiliates.

The role requires collaboration with executives and cross-functional teams to develop, implement, and evaluate public relations strategies, including crisis communications and incident response.

Qualifications

• Bachelor's degree in Communication, Journalism, Marketing, Public Relations or related field required.
• 4 years of experience in public relations and/or marketing required; 2 years in healthcare setting preferred.

Responsibilities

• Manages media inquiries and interview requests; provides background information and recommends responses.
• Develops and evaluates PR strategies for organization’s providers, locations and service lines.
• Leads social media efforts and collaborates with marketing to support strategic goals.
• Oversees online review platforms and engages with comments, identifying trends for improvement.
• Serves as PIO for incident command/media events and participates in crisis communications.

Skills

Public relations

Media relations

Crisis communications

Social media

Online reputation management

Team leadership

Strategic planning

Education

Bachelor's Degree in Communication, Journalism, Marketing or Public Relations

Job description

Baptist Health Care is seeking a Public Relations Manager to lead all PR, media relations, social media, and online reputation management for its corporate health care system and regional affiliates.

The role requires collaboration with executives and cross-functional teams to develop, implement, and evaluate public relations strategies, including crisis communications and incident response.