Healthcare PR Manager: Media & Crisis Communications

Baptist Health Care Corporation; Pensacola (FL); On-site; USD 70,000 - 95,000; Full time

Job summary

Baptist Health Care Corporation seeks a Public Relations Manager to lead media relations, social media, and online reputation across the organization and regional affiliates. You will work with the CEO and leaders to craft crisis communications and proactive messages, while coordinating with marketing and digital teams for integrated strategies.

The role involves liaison with media, incident command communications, and implementing programs to improve public perception and patient experience.

Qualifications

• Bachelor's Degree required in Communications, Journalism, Marketing or related field, Public Relations.
• 4 years experience in public relations and/or marketing required.
• 2 years experience in public relations and/or marketing in a healthcare setting preferred.

Responsibilities

• Manages media inquiries and interview requests; provides background information and recommends responses.
• Develops, implements and evaluates PR strategies for providers, locations and service lines.
• Leads social media efforts and coordinates with marketing to support goals.
• Oversees online review platforms and engages with marketing to respond to comments and improve patient experience.
• Measures effectiveness of digital and PR efforts with the digital marketing team.

Skills

Public relations experience

Marketing experience

Education

Bachelor's Degree in Communication, Journalism, Marketing, Other related field, Public Relations

Job description

Baptist Health Care Corporation seeks a Public Relations Manager to lead media relations, social media, and online reputation across the organization and regional affiliates. You will work with the CEO and leaders to craft crisis communications and proactive messages, while coordinating with marketing and digital teams for integrated strategies.

The role involves liaison with media, incident command communications, and implementing programs to improve public perception and patient experience.