Strategic Marketing Partner for Health Network

St. Luke’s University Health Network; Bethlehem (Northampton County); On-site; USD 90,000 - 120,000; Full time

Job summary

St. Luke's University Health Network is seeking a Senior Marketing Partner to lead planning and evaluation of marketing campaigns under regional guidance.

You will coordinate marketing, communication and public relations initiatives across service lines and serve as a hospital spokesperson when designated by leadership. The role requires a Bachelor's Degree with 5–7 years in communications or marketing, plus a collaborative, deadline-driven mindset to support network goals and employee

Qualifications

• Bachelor's Degree required in journalism, marketing or communications concentration preferred.
• Minimum of five to seven years experience in communications, public affairs, marketing or related field.
• Collaborative work style with strong work ethic and ability to work under tight deadlines.
• Ability to interact with all levels of network management and general public.

Responsibilities

• Advise and assist management on communications, marketing and public relations.
• Collaborate with regional team on new services, physician engagements, facility openings and expansions.
• Lead media relations, events, advertising and internal communications as part of a multi-disciplinary team.
• Stay current on digital and strategic marketing trends and adjust strategies accordingly.
• Use analytics to evaluate campaigns and inform decision making.
• Develop strategies to foster employee engagement and commitment.

Skills

Marketing communications

Public affairs

Media relations

Analytics

Digital marketing

Education

Bachelor's Degree in Journalism/Marketing/Communications

Job description

St. Luke's University Health Network is seeking a Senior Marketing Partner to lead planning and evaluation of marketing campaigns under regional guidance.

You will coordinate marketing, communication and public relations initiatives across service lines and serve as a hospital spokesperson when designated by leadership. The role requires a Bachelor's Degree with 5–7 years in communications or marketing, plus a collaborative, deadline-driven mindset to support network goals and employee