Strategic Marketing Manager — Remote/Hybrid Growth

Sensiba LLP; United States; Hybrid; USD 96,000 - 146,000; Full time

Benefits offered by this job

Comprehensive Health Coverage

Retirement & Financial Planning

Generous Paid Time Off

Flexible Work Arrangements

Performance-Based Bonus

Professional Development Opportunities

Career Growth & Internal Mobility

Inclusive & Supportive Culture

Job summary

Sensiba LLP is seeking a Strategic Marketing Manager to partner with Industry Leaders and Partners-in-Charge to craft and execute market-facing growth strategies for key industry verticals.

The role owns the strategic direction, prioritization, measurement, and success of the vertical's marketing efforts, collaborating with marketing specialists and external resources to drive awareness, pipeline, and revenue growth.

Qualifications

• 5-8+ years of progressive marketing experience in professional services or B2B.
• Experience partnering with senior executives and influencing decisions.
• Experience in industry vertical marketing across Manufacturing, Real Estate, Nonprofit, Venture Capital, Private Wealth, Sustainability, Financial Services.
• Strong segmentation, positioning, demand generation, and account-based marketing experience.
• Analytical and strategic thinking with data-driven recommendations.
• Experience managing integrated marketing plans and budgets.
• Executive communication and stakeholder management skills.
• Ability to lead through influence in a matrixed organization.
• Proficiency with CRM, marketing automation, reporting, and project management tools.

Responsibilities

• Go-to-Market Strategy Development: develop and maintain go-to-market strategies for assigned industry verticals; align with firm objectives; identify differentiation opportunities.
• Strategic Marketing Planning: translate growth strategies into annual plans with objectives, budgets, and success metrics; prioritize investments.
• Market Intelligence & Opportunity Identification: conduct market research and competitive analysis; identify opportunities and growth avenues.
• Strategic Initiative Leadership: own marketing initiatives within verticals; ensure campaigns align with objectives; collaborate with teams and vendors.
• Stakeholder Partnership & Influence: advise Industry Leaders; build relationships; drive alignment and provide updates to leadership.
• Performance Measurement & Optimization: define KPIs; analyze performance; lead business reviews; refine go-to-market strategies.

Skills

Strategic marketing

Go-to-market planning

Market intelligence

Executive collaboration

Tools

CRM

Marketing automation

Reporting

PM tools

Job description

Sensiba LLP is seeking a Strategic Marketing Manager to partner with Industry Leaders and Partners-in-Charge to craft and execute market-facing growth strategies for key industry verticals.

The role owns the strategic direction, prioritization, measurement, and success of the vertical's marketing efforts, collaborating with marketing specialists and external resources to drive awareness, pipeline, and revenue growth.