Strategic Marketing Manager - Healthcare (Remote)

Essentia Health; Fargo (ND); Hybrid; USD 95,000 - 143,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401(k) with employer contributions

Tuition reimbursement

Flexible scheduling

Generous time off

Wellness resources

Job summary

Essentia Health in Fargo, ND is seeking a senior marketing leader to oversee the development and execution of integrated marketing programs that align with organizational priorities and strengthen the brand.

You will analyze market research, customer insights and performance data to identify opportunities, present strategic recommendations to senior leaders, and manage budgets and operating plans while supporting growth across the health system.

Qualifications

• Experience developing and implementing strategic marketing plans and campaigns.
• Ability to analyze market research, performance data, and trends.
• Budgeting, strategic planning, and marketing performance measurement.
• Excellent presentation and relationship-building with senior leaders.
• Leadership, adaptability and ability to manage multiple priorities.

Responsibilities

• Lead the development and execution of integrated marketing strategies, programs, and tactics that support organizational priorities, strengthen brand awareness, and promote services.
• Analyze market research, customer insights, business data, and competitive information to identify opportunities and make sound, strategic marketing recommendations.
• Serve as a trusted marketing consultant and subject matter expert to senior leaders and organizational partners; present recommendations, collaborate across teams, and confidently advocate for marketing strategies.
• Develop long-range marketing goals, objectives, and performance measures; support annual marketing and operating budgets, manage expenses, and communicate results and progress toward business objectives.

Skills

Marketing strategy

Budget management

Data analysis

Strategic planning

Leadership

Communication

Education

Bachelor's degree in business, marketing or related field

Job description

Essentia Health in Fargo, ND is seeking a senior marketing leader to oversee the development and execution of integrated marketing programs that align with organizational priorities and strengthen the brand.

You will analyze market research, customer insights and performance data to identify opportunities, present strategic recommendations to senior leaders, and manage budgets and operating plans while supporting growth across the health system.