Destination Marketing Lead: Growth, Campaigns & Brand

Valliant Consulting Group; Albuquerque (NM); On-site; USD 120,000 - 160,000; Full time

Job summary

Visit Albuquerque is seeking an experienced and strategic Director of Marketing to lead initiatives that inspire travel and drive visitation. This role oversees digital marketing, website strategy, email marketing, content development, brand activations, social media and marketing operations while managing a talented Marketing team.

This is an opportunity to blend strategy, creativity, technology and leadership to tell Albuquerque's story, grow destination awareness and support the city's

Qualifications

• Bachelor's degree in marketing, communications or related field with five+ years of relevant experience.
• Proven success developing and executing measurable marketing campaigns.
• Strong knowledge of digital marketing, email marketing, website management and analytics.
• Previous supervisory experience.
• Excellent project management, writing, editing, communication and presentation skills.
• Experience managing budgets, agencies, vendors and external partners.
• Ability to manage multiple priorities, meet deadlines, work independently in a fast-paced environment.
• Experience in tourism or hospitality and knowledge of Albuquerque a plus.
• Willingness to travel and work occasional evenings and weekends.

Responsibilities

• Plan, develop and execute integrated campaigns promoting Albuquerque as a destination for leisure travel, meetings, conventions and sports tourism.
• Lead digital marketing programs, including SEO, GEO, SEM/PPC, email marketing, website analytics and content strategy.
• Oversee the development, functionality, content, optimization and performance of Visit Albuquerque's website and microsites.
• Supervise Marketing staff and interns, including setting priorities, goals and performance expectations.
• Manage relationships with marketing agencies, vendors and contractors.
• Plan and execute brand activations, event sponsorships and experiential marketing initiatives.
• Monitor budgets and campaign performance, prepare reports and make data-driven recommendations.

Skills

Digital marketing

Email marketing

Website analytics

Project management

Leadership

Writing & editing

Communication

Budget management

Vendor management

Travel readiness

Education

Bachelor's degree in marketing, communications or related field

Job description

Visit Albuquerque is seeking an experienced and strategic Director of Marketing to lead initiatives that inspire travel and drive visitation. This role oversees digital marketing, website strategy, email marketing, content development, brand activations, social media and marketing operations while managing a talented Marketing team.

This is an opportunity to blend strategy, creativity, technology and leadership to tell Albuquerque's story, grow destination awareness and support the city's