Strategic Marketing Manager - Consumer Goods & B2B Growth

Omya Specialty Materials; Cincinnati (OH); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

401(k) with Company match

Paid Time Off & Holidays

Job summary

Omya Specialty Materials is seeking a marketing liaison to support the Consumer Goods Segment (Personal Care, Food, Nutrition). You will develop and execute marketing plans, oversee advertising across print, digital, and events, and coordinate regional trade shows with strong post-show follow-up.

In this role, you’ll lead Marketing Cloud initiatives for Life Science and regional needs, set annual budgets for Personal Care & Food/Nutra, and conduct market research to inform strategy.

Qualifications

• Bachelor’s degree in marketing, business, or related fields; master's preferred.
• Minimum 3 years in a marketing role (B2B cosmetic or food industries favored).
• Experience in planning and measuring multi-channel marketing strategies.

Responsibilities

• Develop and execute marketing plans to drive profit growth and product expansion.
• Plan and oversee advertising and promotional activities including print, digital, and events.
• Coordinate regional trade shows with pre/post-show activities and follow-up.

Skills

Marketing strategy

Content creation

Market research

Digital marketing

CRM usage

Education

Bachelor's degree in marketing or related fields

Master's degree preferred

Tools

Microsoft Excel

PowerPoint

SharePoint

Teams

Salesforce CRM

Adobe Design Suite

Job description

Omya Specialty Materials is seeking a marketing liaison to support the Consumer Goods Segment (Personal Care, Food, Nutrition). You will develop and execute marketing plans, oversee advertising across print, digital, and events, and coordinate regional trade shows with strong post-show follow-up.

In this role, you’ll lead Marketing Cloud initiatives for Life Science and regional needs, set annual budgets for Personal Care & Food/Nutra, and conduct market research to inform strategy.