Global Consumer Goods Marketing Lead

Omya Specialty Materials; Mason (OH); On-site; USD 85,000 - 120,000; Full time

Job summary

Omya Specialty Materials is seeking a primary marketing liaison for the Consumer Goods Segment (Personal Care, Food, Nutrition) to develop and execute strategic marketing plans and programs. The role spans regional trade shows, content creation, and multi-channel campaigns across print and digital media.

You will lead Marketing Cloud initiatives, oversee budgeting for Personal Care & Food/Nutra activities, and perform market research to inform commercial strategies.

Qualifications

• Bachelor’s degree in marketing, business, or related fields required; master’s preferred.
• Minimum 3 years in a marketing role, B2B, cosmetics or food industries preferred.
• Experience with multi-channel marketing, research, and measurement.
• Content creation for digital and print media.
• Experience with third-party vendors for creative, exhibitions, advertising, and market research.
• Proficient with Excel, PowerPoint, SharePoint, Teams, and CRM software.
• Travel up to 15% domestically and internationally.

Responsibilities

• Develop and execute marketing plans and programs for Consumer Goods Segment.
• Plan and oversee advertising and promotional activities across print, digital, and events.
• Manage regional trade shows with pre-show and post-show follow-up.
• Create content for social media, brochures, website, and other media.
• Evaluate market reactions and adjust strategies.
• Lead Marketing Cloud activities and customer journeys across Life Science segment and regional needs.
• Set marketing goals and manage budgets for Personal Care & Food/Nutra.
• Provide market research and analysis for Personal Care and Food/Nutra market segments.
• Partner with third-party service providers for creative, exhibitions, advertising, and market research.

Skills

Marketing planning & execution

Content creation

Digital marketing & social media

Market research & analysis

CRM software (Salesforce)

Excel

PowerPoint

SharePoint

Teams

Adobe Creative Suite familiarity

Education

Bachelor’s degree in marketing, business, or related fields

Master’s degree preferred

Tools

Salesforce

Adobe Creative Suite

Excel

PowerPoint

SharePoint

Teams

Job description

Omya Specialty Materials is seeking a primary marketing liaison for the Consumer Goods Segment (Personal Care, Food, Nutrition) to develop and execute strategic marketing plans and programs. The role spans regional trade shows, content creation, and multi-channel campaigns across print and digital media.

You will lead Marketing Cloud initiatives, oversee budgeting for Personal Care & Food/Nutra activities, and perform market research to inform commercial strategies.