Strategic Marketing Manager

Talantir; United States; Remote; USD 110,000 - 150,000; Full time

Job summary

ASC Engineered Solutions is seeking a Strategic Marketing Manager to lead vertical marketing strategy, messaging, and commercialization initiatives across target markets. You will translate business needs into integrated marketing programs, working closely with product, sales, digital, and leadership teams.

The role emphasizes thought-leadership content, cross-functional collaboration, and strong project leadership in a fast-paced, matrixed environment.

Qualifications

• Bachelor's degree in marketing, Communications, Business, or related field.
• Minimum 5 years of corporate marketing experience.
• Experience in the construction, building materials, architecture, or industrial manufacturing industries.
• Experience managing external agencies or freelance resources.
• Familiarity with CRM and marketing automation platforms (MS Dynamics and HubSpot).
• Experience developing content marketing strategies including written, visual and video thought-leadership for technical audiences.
• Experience supporting product commercialization and B2B value-proposition development.
• Strong strategic thinking and ability to translate business goals into marketing initiatives.
• Familiarity with digital marketing tactics including SEO, email, social media, and lead-management workflows.

Responsibilities

• Drive vertical marketing strategies, messaging, and new product commercialization.
• Develop thought-leadership content and editorial strategy for the vertical.
• Partner with product management, sales, and executive leadership to align campaigns.
• Manage stakeholder communications and project prioritization.
• Support ASC M&A activity with market analyses and integration plans.
• Scale campaigns with digital tactics, lead management, and KPI tracking.
• Coordinate with agencies, vendors, and internal teams to deliver marketing programs.
• Lead industry events planning, budgets, and post-event follow-ups.

Skills

Vertical strategy & positioning

Cross-functional leadership

Marketing automation

Content marketing

CRM integration

Agency management

Stakeholder communication

Education

Bachelor's degree in marketing

Tools

MS Dynamics

HubSpot

Job description

The Strategic Marketing Manager is responsible for leading vertical-specific marketing strategy, messaging, and execution in alignment with the company's overall brand and business objectives. This role serves as the strategic marketing lead for the assigned vertical, driving commercialization initiatives, developing value propositions, producing industry-relevant content, and enabling cross-functional alignment across product management, sales, digital, and executive leadership. The ideal candidate brings strong strategic thinking, project leadership, and communication skills, with experience translating business needs into integrated marketing initiatives that drive growth.

How You Will Help

Vertical Strategy & Positioning

• Drive and manage vertical marketing strategies and messaging, including new product commercialization, value proposition development, industry engagement, and overall strategic leadership for all marketing activity within the vertical.
• Advance the company's voice and position in the marketplace by developing and promoting thought-leadership content in partnership with internal subject matter experts.
• Manage editorial content and strategy for the vertical, including development of both print and digital content.

Cross-Functional Partnership & Strategic Alignment

• Serve as a key strategic partner to product management, sales, and executive leadership to ensure vertical marketing campaigns align with broader company initiatives.
• Facilitate and manage stakeholder communications, including intake and prioritization of requirements, coordination of feedback, analytics review, and outbound communication of status, milestones, and deliverables.

M&A and Corporate Initiatives Support

• Support marketing and executive leadership during ASC M&A activity within the assigned vertical, including preparation of market analyses, project schedules, and marketing integration plans in support of corporate initiatives.

Marketing Program Execution

• Determine the appropriate mix of tactical marketing communication activities to support strategic initiatives and key projects. This may include:
• Campaign development and project briefs
• Digital tactics such as email, social media, video, and SEO/web content strategy
• KPI-driven lead management programs
• Coordinate work across internal teams and external partners, including creative agencies, event support companies, advertising partners, and other specialty vendors.

Events & Industry Engagement

• Collaborate with cross-functional stakeholders to scope, plan, and execute industry events such as trade shows, exhibits, strategic hospitality events, and major internal meetings.
• For trade shows and similar events, manage the event budget, production schedule, content strategy, on-site logistics, and lead-generation processes. Support other event formats as required in partnership with relevant teams.

Internal Collaboration & Communication

• Coordinate activities with the broader Marketing team to ensure they understand project requirements, receive actionable direction, and stay aligned to cross-functional needs.
• Facilitate strategic communication and collaboration across teams to maintain alignment and ensure delivery of high-quality marketing execution.

Agency & Vendor Management

• Manage relationships with external digital agencies, creative partners, developers, and technical vendors.
• Provide clear briefs, oversee project timelines, and evaluate performance to ensure on-time, high-quality deliverables.
• Assist in evaluating new marketing technologies, tools, or partners.

What You Will Bring

• Bachelor's degree in marketing, Communications, Business, or related field.
• Minimum 5 years of corporate marketing experience.
• Experience in the construction, building materials, architecture, or industrial manufacturing industries.
• Experience managing external agencies or freelance resources.
• Familiarity and experience with CRM and marketing automation platforms (We use MS Dynamics and HubSpot).
• Experience in developing and delivering content marketing strategies including written, visual and video thought-leadership and value-proposition content to segmented, technical audiences.
• Experience supporting product commercialization and B2B value-proposition development strongly preferred.
• Strong strategic thinking with the ability to translate business goals into effective marketing initiatives.
• Familiarity with digital marketing tactics including SEO, email, social media, and lead-management workflows (in partnership with digital team resources).
• Detail-oriented with strong analytical and problem-solving capabilities.
• Comfortable working in a fast-paced, matrixed organization.
• Curiosity, openness to learning new technologies.

About ASC Engineered Solutions

Following the 2019 merger of Anvil International and Smith-Cooper International, the unified company relaunched in March 2021 as ASC Engineered Solutions. Under a single name and logo, ASC Engineered Solutions continues our focus on improving the customer experience every day and striving to deliver service excellence.

The evolved ASC Engineered Solutions brand reinforces a focus on what matters most to customers: quality. As a solutions provider, this quality is reflected in our precision-engineered products, support and knowledge. Our organization is a dependable strategic partner focused on its customers’ success.