Strategic Marketing Leader — Travel & Retail Networks

MissionHires; Miami (FL); On-site; USD 150,000 - 190,000; Full time

Job summary

MissionHires is seeking a Senior Director of Marketing and Communications to lead integrated marketing across a multi-site travel-focused retail and restaurant portfolio. You will drive brand visibility and revenue growth by aligning messaging with customer behavior and location dynamics.

You will apply data-informed insights to guide campaign timing, manage communications during disruptions, and cultivate partnerships to support co-marketing initiatives.

Qualifications

• 10+ years in marketing with 5+ years in a senior leadership role.
• Experience in multi-location or franchise marketing management.
• Excellent communication and presentation skills.
• Deep expertise in digital marketing and social media.
• Ability to work in high-pressure, fast-paced settings.
• Flexible for non-traditional hours during peak travel periods.
• Brand-building experience across hospitality or travel sectors.
• Experience with airport operations and retail/hospitality background.

Responsibilities

• Develop and execute integrated marketing strategies to drive brand awareness across multi-site travel environments.
• Deliver location-specific approaches by venue, informed by market research and competitive insights.
• Establish KPIs and measure ROI to optimize campaign performance.
• Ensure brand consistency across all concepts and lead crisis and reputation communications.
• Collaborate with franchise partners, authorities, agencies, and vendors on co-marketing initiatives.
• Create high-impact messaging for fast-paced settings across social, mobile, and location-based channels.
• Support digital innovation including kiosk ordering and contactless experiences.
• Lead and scale marketing teams through new openings while serving as the steward of brand integrity across all internal and external touchpoints.

Skills

Brand leadership

Franchise marketing

Digital marketing

Executive comms

Campaign analytics

Crisis communications

Team leadership

Job description

MissionHires is seeking a Senior Director of Marketing and Communications to lead integrated marketing across a multi-site travel-focused retail and restaurant portfolio. You will drive brand visibility and revenue growth by aligning messaging with customer behavior and location dynamics.

You will apply data-informed insights to guide campaign timing, manage communications during disruptions, and cultivate partnerships to support co-marketing initiatives.