Strategic Marketing Leader — Public Safety Tech

Blue Line Solutions, LLC; Chattanooga (TN); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Vision Insurance

401(k)

Paid Time Off

Paid Holidays

Company-paid Life Insurance

Job summary

Blue Line Solutions, LLC seeks an experienced Director of Marketing to lead the development and execution of comprehensive marketing initiatives. You will drive brand awareness, support sales growth, strengthen customer relationships, and position the company as a leader in traffic safety solutions.

You will oversee strategy, product positioning, market analysis, and communications across channels. Collaborate with Executive Leadership, Sales, Product Management, and Operations to align

Qualifications

• Bachelor's Degree in Marketing, Communications, Business Administration, Public Relations, or a related field.
• 7–10 years of progressive marketing experience.
• 5+ years of leadership or management experience.
• Experience developing and executing strategic marketing plans.
• Strong understanding of branding, digital marketing, content strategy, demand generation, website strategy, and marketing analytics.
• Experience managing departmental budgets and measuring marketing performance through KPIs and ROI.
• Experience managing multiple projects in a fast-paced environment.

Responsibilities

• Develop and execute the company''s annual marketing strategy aligned with business objectives.
• Develop departmental marketing roadmaps, priorities, and measurable performance objectives.
• Maintain and strengthen Blue Line Solutions'' brand identity across all marketing channels.
• Develop product positioning, messaging, and competitive differentiation across all marketing initiatives.
• Lead market research, competitive analysis, customer insights, and marketing strategy development.
• Identify new marketing opportunities that increase brand awareness, customer engagement, and market share.
• Develop messaging that effectively communicates the company''s products, services, and mission.

Skills

Brand Management

Digital Marketing

Product Marketing

Lead Generation

Public Relations

Social Media

Website Management

Event Planning

Budget Management

Leadership

Communication

Project Management

Analytics

Education

Bachelor's Degree in Marketing/related field

Master's Degree (Preferred)

Tools

CRM platforms

Marketing automation software

Website analytics

AI-enabled marketing tools

Digital advertising platforms

Job description

Blue Line Solutions, LLC seeks an experienced Director of Marketing to lead the development and execution of comprehensive marketing initiatives. You will drive brand awareness, support sales growth, strengthen customer relationships, and position the company as a leader in traffic safety solutions.

You will oversee strategy, product positioning, market analysis, and communications across channels. Collaborate with Executive Leadership, Sales, Product Management, and Operations to align