Strategic Marketing Leader for Home Communities

M/I Homes; Indianapolis (IN); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision

Paid time off and holidays

401(k) options and profit sharing

Employee home purchase plan

Parental leave

Job summary

M/I Homes is seeking a marketing leader to direct strategies for products and services across its communities. You will partner with senior management to shape positioning, pricing and promotional programs that align with corporate goals and drive sales.

This role requires strong communication, strategic thinking, and a track record in multi‑channel campaigns, market research and branding. Travel to communities is expected for field oversight and execution.

Qualifications

• Bachelor’s degree with 5 years related experience.
• Experience in home building is a plus but not required.
• Willingness to travel.

Responsibilities

• Identify and implement comprehensive marketing strategies to support sales and growth.
• Recommend marketing strategies for housing communities including presentations and promotions.
• Build partnerships with senior managers to set product positioning and pricing.
• Research, analyze and monitor market factors to capitalize on opportunities.
• Coordinate advertisement and promotions across print, online, direct mail and media channels.
• Organize and manage the M/I Home Store in each community and oversee tech installations.
• Onboard and train Sales staff and New Home Consultants on marketing tools and campaigns.
• Conduct regular field visits to evaluate community presentation and competitive activity.
• Review product positioning and pricing to maximize market share.

Skills

Communication

Leadership

Strategic thinking

Analytical skills

Marketing expertise

Innovation

Education

Bachelor’s degree

5+ years experience

Job description

M/I Homes is seeking a marketing leader to direct strategies for products and services across its communities. You will partner with senior management to shape positioning, pricing and promotional programs that align with corporate goals and drive sales.

This role requires strong communication, strategic thinking, and a track record in multi‑channel campaigns, market research and branding. Travel to communities is expected for field oversight and execution.