Strategic Marketing Lead: Service Lines & Growth

Go VCE; Charlottesville (VA); On-site; USD 103,000 - 147,000; Full time

Job summary

UVA Health seeks a Marketing Manager to lead service line marketing strategies, partnering with senior clinical and operational leaders to drive growth and patient acquisition. You will oversee a team of strategists, translate priorities into integrated plans, and align messaging and channels with brand and measurable outcomes.

The role emphasizes cross-functional leadership, data-informed decision making, and a proactive approach to optimize marketing impact across Virginia and beyond.

Qualifications

• Bachelor's degree required.
• 6+ years relevant professional experience, including 2+ years of formal people management experience.
• Healthcare marketing experience preferred.

Responsibilities

• Lead service line marketing strategies to build awareness, reputation, and patient acquisition.
• Direct and develop a team of marketing strategists.
• Translate business priorities into integrated marketing strategies grounded in audience needs and market opportunities.
• Guide annual and initiative-specific strategies aligning objectives, audiences, messaging, content, channels, and measurement.
• Partner with senior stakeholders to define business challenges and marketing objectives.

Skills

Strategic marketing

Leadership

Stakeholder management

Brand strategy

Education

Bachelor's degree

Job description

UVA Health seeks a Marketing Manager to lead service line marketing strategies, partnering with senior clinical and operational leaders to drive growth and patient acquisition. You will oversee a team of strategists, translate priorities into integrated plans, and align messaging and channels with brand and measurable outcomes.

The role emphasizes cross-functional leadership, data-informed decision making, and a proactive approach to optimize marketing impact across Virginia and beyond.