Strategic Marketing Leader - Service Lines & Growth

The Rector & Visitors of the University of Virginia; Charlottesville (VA); On-site; USD 103,000 - 147,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

Paid Time Off

Retirement Savings

Education Support

Job summary

UVA Health is seeking a Marketing Manager to lead service line marketing strategies that build awareness, reputation, and patient growth. The role partners with clinical and operational leaders to translate priorities into integrated campaigns across channels and audiences.

The ideal candidate will bring extensive marketing strategy experience, strong leadership, and a track record of measurable outcomes within a complex healthcare system, with a focus on growth and brand integrity.

Qualifications

• 6+ years of relevant professional experience in marketing strategy
• 2+ years of formal people management experience
• Healthcare marketing experience preferred

Responsibilities

• Lead service line marketing strategy and integrated campaigns
• Develop and coach a team of marketing strategists
• Partner with senior stakeholders to define objectives and measures of success
• Translate business priorities into audience-centric marketing plans
• Drive cross-functional collaboration across brand, content, digital, and analytics

Skills

Marketing strategy

People management

Stakeholder relations

Brand & growth

Education

Bachelor's degree

Tools

CRM/Analytics tooling

Job description

UVA Health is seeking a Marketing Manager to lead service line marketing strategies that build awareness, reputation, and patient growth. The role partners with clinical and operational leaders to translate priorities into integrated campaigns across channels and audiences.

The ideal candidate will bring extensive marketing strategy experience, strong leadership, and a track record of measurable outcomes within a complex healthcare system, with a focus on growth and brand integrity.