Strategic Marketing Lead – Proposals & Brand Growth

Gilbane Building Company; Charlotte (NC); On-site; USD 99,000 - 125,000; Full time

Job summary

Gilbane Building Company is seeking a Sr. Marketing Specialist to lead client-focused proposals, qualifications, and presentations across multiple Southeast locations. The role emphasizes strategic, creative execution and strong collaboration with the Business Development team.

You will shape campaigns, elevate market visibility, and craft narratives that differentiate Gilbane in a competitive landscape, with a primary office presence in the Southeast region.

Qualifications

• Bachelor's degree in Business, Marketing, or a related field.
• 5-7 years relevant experience in the marketing and/or AEC industry.
• Or equivalent combination of education and experience.

Responsibilities

• Leads the development and production of client qualifications, proposals, and presentations with a focus on quality, creativity, and meeting client deadlines independently
• Manages content development and pursuits process directly with the Business Development (BD) team
• Crafts compelling story content about clients, projects, people, and Gilbane and incorporates these differentiators into deliverables that address the unique client needs
• Ensures all external content and client deliverables align with Gilbane's brand standards and messaging guidelines
• Leads the development and execution of marketing campaigns, branded content, awards and speaking submissions, and local event support to increase Gilbane's market visibility
• Leads the development of internal and external communications including newsletters, press releases, website content, social media posts, eblasts, and content for other digital channels
• Oversees the organization and maintenance of digital assets, ensuring efficient categorization and searchability while providing guidance and support to entry-level team members
• Leads data maintenance for assigned geography to ensure data integrity
• Conducts research for the different market sectors to understand our clients including who they are, what's top of mind and key trends; analyzes, interprets, and communicates research with BD partners and local leadership as needed
• Leads close-out process of sales and marketing deliverables
• Develops a strong knowledge of the AEC industry and Gilbane's capabilities across each sector, locally and nationally
• Builds and maintains a robust operational network to facilitate storytelling and identify value adds about our projects
• Visits jobsites regularly to enhance operational partnerships, take photos, and interview project teams for future content opportunities; ensures content is organized and cataloged for future use
• Collaborates effectively with cross-functional teams to deliver high-quality external content and client deliverables, ensuring clear communication, mutual support, and a cohesive approach to problem-solving
• Mentors, coaches, and trains less experienced team members
• Leads multiple deliverables concurrently and has a strong ability to multi-task independently
• Participates in professional or community organizations and begins to explore opportunities for committee or other leadership opportunities
• Stays abreast of new marcom trends and tools
• Supports a positive and inclusive work environment

Skills

Advanced writing

Critical thinking

Time management

Communication

teamwork

Education

Bachelor's degree in Business, Marketing, or a related field

Tools

Adobe Creative Suite (InDesign)

PowerPoint

Unanet

Photography

Job description

Gilbane Building Company is seeking a Sr. Marketing Specialist to lead client-focused proposals, qualifications, and presentations across multiple Southeast locations. The role emphasizes strategic, creative execution and strong collaboration with the Business Development team.

You will shape campaigns, elevate market visibility, and craft narratives that differentiate Gilbane in a competitive landscape, with a primary office presence in the Southeast region.