Strategic Marketing Lead, Market Access (Hybrid/Remote)

braeburn; Harmonville (PA); Híbrido; USD 110 000 - 150 000; Tempo integral

Resumo da oferta

Braeburn is seeking a Senior Manager, Marketing - Market Access to lead cross-functional strategy and execution for market access, reimbursement, and transition of care in the pharmaceutical space.

You will shape provider, payer, and patient marketing materials, manage budgets, and collaborate with Regulatory, Legal, Medical Affairs, and Sales to ensure compliant, value-driven messaging. The role demands 5+ years in pharma marketing and travel 15–30% for events.

Qualificações

• Bachelor's degree in Marketing, Business, or related field.
• 5+ years in pharmaceutical marketing or related areas.
• Experience with specialty pharma brands and complex acquisition processes.
• Cross-functional collaboration and strong communication.
• Proficiency with marketing tools and systems such as Veeva PromoMats.

Responsabilidades

• Lead planning, execution, and optimization of marketing plans for market access and payer initiatives.
• Develop education materials, patient coverage, and cost communications.
• Coordinate provider and office-staff access marketing and reimbursement pathways.
• Collaborate with PRC to ensure accuracy and regulatory alignment.
• Manage marketing budget and monitor effectiveness with cross-functional teams.
• Generate market insights and support strategic brand planning activities.

Conhecimentos

Analytical skills

Project management

Communication skills

Agency management

AI tooling

Cross-functional collaboration

Strategic thinking

Travel readiness

Formação académica

Bachelor's Degree in Marketing

Ferramentas

Veeva PromoMats

Descrição da oferta de emprego

Braeburn is seeking a Senior Manager, Marketing - Market Access to lead cross-functional strategy and execution for market access, reimbursement, and transition of care in the pharmaceutical space.

You will shape provider, payer, and patient marketing materials, manage budgets, and collaborate with Regulatory, Legal, Medical Affairs, and Sales to ensure compliant, value-driven messaging. The role demands 5+ years in pharma marketing and travel 15–30% for events.