Senior Marketing Lead - Market Access (Hybrid/Remote)

Braeburn; Philadelphia (Philadelphia County); Hybrid; USD 120,000 - 150,000; Full time

Job summary

Braeburn seeks a Senior Manager, Marketing – Market Access to lead cross-functional development and execution of marketing strategies and tools that support market access, reimbursement, and transition of care.

You will collaborate with Brand, Medical, Regulatory, Compliance, and Sales teams to create payer-facing content, patient access programs, and education materials while managing the budget and travel requirements.

Qualifications

• Strong analytical, project management, and communication skills.
• Ability to work independently but collaboratively in fast-evolving situations.
• Effectively manage agency partners to deliver high-quality content.
• Knowledge of specialty pharma market dynamics and payer/patient access.
• Understanding of regulatory, legal, and compliance pharma landscape.
• Proficiency with marketing ops tools; travel 15–30%.

Responsibilities

• Lead planning, execution, monitoring, and improvement of marketing plans and tactics for provider, consumer, and payer access.
• Support healthcare provider and account marketing needs as required.
• Collaborate with PRC to ensure accuracy of brand materials and labeling.
• Execute tactics aligned with brand strategy and ensure compliant execution.
• Manage marketing budgets and ensure timely, cost-effective delivery.
• Generate insights from market research, events, and stakeholder interactions.
• Contribute to annual strategic brand planning and cross-functional collaboration.
• Build strong relationships with Market Access, Sales, Medical, Legal, Compliance, and Regulatory teams.

Skills

Strong analytical

Project management

Communication

Independence with collaboration

Agency management

AI tools proficiency

Travel readiness

Education

Bachelor’s Degree in Marketing or related field

Tools

Veeva PromoMats

Job description

Braeburn seeks a Senior Manager, Marketing – Market Access to lead cross-functional development and execution of marketing strategies and tools that support market access, reimbursement, and transition of care.

You will collaborate with Brand, Medical, Regulatory, Compliance, and Sales teams to create payer-facing content, patient access programs, and education materials while managing the budget and travel requirements.