Strategic Marketing Lead — Home Remodeling Growth

Murphy Bros; Minneapolis (MN); On-site; USD 90,000 - 120,000; Full time

Job summary

Murphy Bros. is seeking a Marketing Manager to lead strategy, own the brand, and manage agencies as we grow our remodeling business in Minnesota. You will guide content, digital marketing, and relationship building, collaborating with the President, Sales, and Production to drive steady lead growth and a cohesive client experience.

You will oversee marketing plans, budgets, and performance reporting, working hands-on across channels and partnerships to maximize ROI and brand impact.

Qualifications

• Bachelor's degree or equivalent in marketing, communications, business, or related field.
• 5+ years of marketing experience, including budget ownership and managing agencies or vendors.
• Supervisory experience preferred; residential remodeling, construction, or home services experience is a strong plus.
• Strong knowledge of digital marketing, SEO, SEM, social media, email, and content creation.
• Comfort with data, reporting, and ROI analysis.
• Excellent writing and editing skills.
• A strategic planner who also enjoys hands-on work.
• Organized and detail-oriented, able to manage several projects and deadlines.
• Experience with marketing tools and CRMs (e.g., BuilderTrend, GuildQuality, Google Ads, Meta Business Suite).

Responsibilities

• Lead the marketing department and manage external partners (advertising, SEO/PPC, web, photography), holding them accountable for results
• Build annual and quarterly marketing plans, manage the budget, and report results to leadership (leads by source, cost per lead, close rate, and ROI)
• Lead and protect the Murphy Bros. brand across digital, print, and physical touchpoints
• Oversee our website, content strategy, email marketing, Google Business Profiles, and online directories
• Manage lead-generating partnerships (e.g., Houzz, BBB, GuildQuality, Chamber and Realtor programs) and direct paid search, paid social, and SEO
• Work with Sales to ensure leads are tracked, followed up, and converted
• Lead our reviews, referral program, and PR, including award entries and press releases
• Build referral relationships with real estate agents, interior designers, and trade partners, and represent Murphy Bros. at local events and home shows

Skills

5+ years of marketing experience

Budget ownership

Managing agencies

Digital marketing

SEO

SEM

Social media

Email marketing

Content creation

Data reporting ROI

Writing and editing

Strategic planning

Organized and detail‑oriented

CRM tools

Education

Bachelor's degree in marketing/communications/business

Tools

BuilderTrend

GuildQuality

Google Ads

Meta Business Suite

Houzz

Job description

Murphy Bros. is seeking a Marketing Manager to lead strategy, own the brand, and manage agencies as we grow our remodeling business in Minnesota. You will guide content, digital marketing, and relationship building, collaborating with the President, Sales, and Production to drive steady lead growth and a cohesive client experience.

You will oversee marketing plans, budgets, and performance reporting, working hands-on across channels and partnerships to maximize ROI and brand impact.