Strategic Marketing Lead, Growth & Insights

Dow Chemical; Covington (KY); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Base pay and bonus opportunities

Total rewards program

Retirement program with company match

Job summary

Dow is seeking a Senior Marketing Specialist to drive multi-channel demand generation and market intelligence. You will collaborate with Strategic and Field Marketing to convert segment strategies into actionable plans and build a strong understanding of competitive pricing and market trends.

In this role, you will lead cross-functional teams, develop compelling value propositions, and support portfolio projects to grow margins and volumes.

Qualifications

• Bachelor's degree or military equivalence required.
• 3+ years of relevant experience in marketing.
• Must be eligible to work in the United States.

Responsibilities

• Drive deployment across digital and traditional channels to maximize reach and demand generation.
• Ensure communication, enablement, and tools support channel effectiveness and growth.
• Partner with Marketing Managers to translate segment strategy into actionable plans.
• Build understanding of market dynamics, pricing, and formulation value for margin expansion.
• Collaborate with portfolio teams to prioritize and advance key projects.
• Support planning, execution, and development of commercial-ready outputs and materials.
• Establish credibility as a go-to resource for market intelligence and trends.

Skills

Market Research

Market Analysis

Cross Functional Leadership

Innovation Management

Value Propositions

Education

Bachelor's degree or equivalent

Job description

Dow is seeking a Senior Marketing Specialist to drive multi-channel demand generation and market intelligence. You will collaborate with Strategic and Field Marketing to convert segment strategies into actionable plans and build a strong understanding of competitive pricing and market trends.

In this role, you will lead cross-functional teams, develop compelling value propositions, and support portfolio projects to grow margins and volumes.