Strategic Marketing Lead – Growth & Insights

Dow Chemical; Orange (NJ); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Bonus opportunity

Medical insurance

Retirement plan

Stock purchase program

Paid time off

Wellbeing portal

On-site fitness facilities

Employee discounts

Job summary

Dow is seeking a Senior Marketing Specialist to drive market intelligence, segmentation and demand generation across digital and traditional channels. You will translate segment strategy into actionable plans and collaborate with Strategic and Field Marketing Managers to maximize reach and growth.

This role requires a minimum of a bachelor’s degree and at least 3 years of relevant experience; U.S. work eligibility is required.

Qualifications

• Bachelor’s degree or relevant military degree equivalence at or above U.S. E5 or Canadian Petty Officer 2nd Class or Sergeant ranking.
• Minimum of 3 years of relevant working experience.
• Ability to work legally in the United States; no visa sponsorship is available.

Responsibilities

• Drive effective deployment across digital and traditional channels to maximize reach, engagement, and demand generation.
• Ensure strong communication, enablement, and support tools are in place to drive channel effectiveness and growth.
• Partner with Strategic and Field Marketing Managers to translate segment strategy into actionable plans.
• Build understanding of competitive dynamics, market pricing, and formulation value to support margin expansion and volume growth.
• Partner with TS&D to prioritize and advance key portfolio projects, with emphasis on broad market opportunities.
• Support planning, execution, and development of commercial-ready outputs and materials.
• Establish credibility as a go-to resource for market intelligence and trends within the organization.

Skills

Market Research

Market Analysis

Cross Functional Team Leadership

Innovation Management

Value Propositions

Education

Bachelor's degree or military degree equivalence

Job description

Dow is seeking a Senior Marketing Specialist to drive market intelligence, segmentation and demand generation across digital and traditional channels. You will translate segment strategy into actionable plans and collaborate with Strategic and Field Marketing Managers to maximize reach and growth.

This role requires a minimum of a bachelor’s degree and at least 3 years of relevant experience; U.S. work eligibility is required.